Public Relations Specialist

Placements24; Mossel Bay; On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Travel opportunities

Discounted services

Professional development

Job summary

Placements24 in Mossel Bay, Western Cape, seeks a Public Relations Specialist to enhance brand visibility through strategic media engagement and storytelling for a tourism-focused group.

You will manage media relations, develop press materials, and execute PR campaigns that highlight regional offerings and client establishments. The role requires a proactive communicator with a passion for travel and tourism.

Qualifications

• Bachelor's degree in PR, communications, marketing, tourism management, or related field.
• 2–5 years of experience in public relations, media relations, or communications, preferably in tourism/hospitality.
• Excellent written and verbal communication skills with a flair for creative writing.
• Demonstrated ability to build and nurture media relationships.
• Familiarity with social media platforms and digital marketing tools.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Develop and implement public relations strategies for tourism and hospitality.
• Cultivate relationships with travel writers, journalists, bloggers, and media influencers.
• Create press releases, articles, blog posts, and social content.
• Organize media familiarization trips and press events in Mossel Bay.
• Monitor media coverage and industry trends; report findings.
• Support online presence and social media channels.
• Respond promptly to media inquiries and coordinate with marketing.
• Collaborate with marketing to ensure cohesive messaging.
• Support crisis communications as needed.
• Contribute to brand storytelling for the client.

Skills

Written communication

Verbal communication

Media relations

Social media familiarity

Content creation

Organizational skills

Education

Bachelor's degree in Public Relations, Communications, Marketing, Tourism Management, or related field

Job description

About the Role

Our client, a prominent tourism and hospitality group, is seeking a talented and enthusiastic Public Relations Specialist to join their dynamic team in Mossel Bay, Western Cape . This role is instrumental in enhancing the company's brand visibility and reputation through strategic media engagement and compelling storytelling. The ideal candidate will have a passion for the tourism sector and a knack for creating buzz-worthy content. You will be responsible for managing media relations, developing press materials, and executing PR campaigns that highlight the unique offerings of the region and the client's establishments. This is a ground-floor opportunity to shape the public image of a growing enterprise in a picturesque coastal town. The role requires a proactive approach and a deep understanding of effective communication strategies within the South African context.

Key Responsibilities

• Develop and implement public relations strategies tailored to the tourism and hospitality industry.
• Cultivate and maintain strong relationships with travel writers, journalists, bloggers, and media influencers.
• Create engaging press releases, articles, blog posts, and social media content.
• Organize and manage media familiarization trips and press events in and around Mossel Bay.
• Monitor media coverage and industry trends, reporting on key developments.
• Assist in managing the company's online presence and social media channels.
• Respond promptly and professionally to media inquiries.
• Collaborate with marketing teams to ensure cohesive messaging and campaign integration.
• Support crisis communication efforts as needed.
• Contribute to the overall brand storytelling and messaging for the client.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Tourism Management, or a related field.
• 2-5 years of experience in public relations, media relations, or communications, preferably within the tourism or hospitality sector.
• Excellent written and verbal communication skills, with a flair for creative writing.
• Demonstrated ability to build and nurture media relationships.
• Familiarity with social media platforms and digital marketing tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A passion for travel, tourism, and the beautiful region of Mossel Bay, Western Cape .
• Ability to work independently and collaboratively within a team.
• Proactive and results-oriented mindset.
• Understanding of the South African media landscape.

Benefits

Our client offers a competitive salary, along with attractive industry-specific benefits, including potential travel opportunities and discounted services. Employees will have the chance to work in a stunning coastal location, fostering a great work-life balance. Opportunities for professional development and training in PR and digital marketing are provided. You will be an integral part of a growing company with a supportive and dynamic team environment in Mossel Bay . This role is ideal for someone looking to build a career in PR within the vibrant South African tourism industry.