PR and Media Relations Manager

Placements24; South Africa; Hybrid; ZAR 500,000 - 750,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Growth opportunities

Diverse media exposure

Job summary

Placements24 in Paarl, Western Cape, is seeking a seasoned PR and Media Relations Manager to lead public relations strategy and media engagement. This hybrid role focuses on securing high-impact placements, building key journalist relationships, and guiding brand messaging across all channels.

The ideal candidate will have a strong network within South African media, excellent writing and verbal communication skills, and proven crisis management experience.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

Responsibilities

• Develop and implement comprehensive PR and media relations strategies aligned with organizational goals.
• Cultivate and maintain strong relationships with journalists, editors, bloggers, and influencers across key media outlets.
• Write and distribute compelling press releases, media advisories, pitch letters, and other PR materials.
• Proactively identify and pursue media opportunities for interviews, features, and thought leadership pieces.
• Manage all media inquiries and crisis communications, ensuring timely and accurate responses.
• Monitor media coverage, analyze results, and prepare reports on PR campaign performance.
• Collaborate with internal teams to ensure consistent messaging and integrated communication efforts.
• Organize press conferences, media events, and facilitate media access to company spokespersons.
• Stay abreast of industry trends, media landscape changes, and competitor PR activities.

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Job description

About the Role

Our client, a dynamic organization focused on innovation and growth, is seeking a seasoned PR and Media Relations Manager to join their team in **Paarl, Western Cape**. This pivotal role involves developing and executing strategic public relations plans to enhance brand reputation, visibility, and stakeholder engagement. You will be responsible for cultivating strong relationships with media, managing all media communications, and ensuring positive brand representation. The ideal candidate possesses exceptional communication skills, a strategic mindset, and a proven ability to secure high-impact media placements. This hybrid position offers the opportunity to lead PR initiatives within a thriving industry, contributing to the organization's success and public perception.

Key Responsibilities

• Develop and implement comprehensive PR and media relations strategies aligned with organizational goals.
• Cultivate and maintain strong relationships with journalists, editors, bloggers, and influencers across key media outlets.
• Write and distribute compelling press releases, media advisories, pitch letters, and other PR materials.
• Proactively identify and pursue media opportunities for interviews, features, and thought leadership pieces.
• Manage all media inquiries and crisis communications, ensuring timely and accurate responses.
• Monitor media coverage, analyze results, and prepare reports on PR campaign performance.
• Collaborate with internal teams to ensure consistent messaging and integrated communication efforts.
• Organize press conferences, media events, and facilitate media access to company spokespersons.
• Stay abreast of industry trends, media landscape changes, and competitor PR activities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 6 years of experience in public relations or media relations, with a strong track record of securing positive media coverage.
• Established network of contacts within the South African media landscape.
• Exceptional written and verbal communication skills, with a talent for crafting persuasive narratives.
• Proven ability to manage media crises effectively and provide strategic counsel.
• Strong understanding of media monitoring and reporting tools.
• Excellent organizational and project management skills, with the ability to handle multiple priorities.
• Experience in a hybrid work environment, balancing office and remote responsibilities.
• Proficiency in MS Office Suite and common PR software.

Benefits

• Competitive salary and comprehensive benefits package.
• Hybrid work arrangement providing flexibility in **Paarl, Western Cape**.
• Opportunity to lead PR strategy for a forward-thinking organization.
• Professional development and growth prospects.
• Engage with diverse media platforms and contribute to impactful campaigns.
• Work in a beautiful and dynamic region of South Africa.