Senior Public Relations Officer

Placements24; Stellenbosch; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Comprehensive health insurance

Retirement annuity contribution

Ongoing professional development

Flexible hybrid working arrangement

Generous paid time off

Job summary

Placements24 is seeking a Senior Public Relations Officer in Stellenbosch, Western Cape. The role focuses on developing and implementing strategic communication plans to enhance brand reputation and manage public perception within a hybrid work model.

The ideal candidate has extensive experience in media relations, corporate communications, and strategic messaging, with a strong understanding of the South African media landscape.

Qualifications

• Minimum 5 years of experience in public relations, media relations, or corporate communications.
• Excellent written and verbal communication skills, with ability to craft persuasive content.
• Deep knowledge of the South African media environment and key contacts.

Responsibilities

• Develop and execute comprehensive PR strategies to support organizational objectives.
• Craft press releases, media kits, speeches, and other communications materials.
• Build and maintain relationships with journalists, media outlets, and influencers.
• Monitor and analyze media coverage and identify risks and opportunities.
• Manage the company’s social media presence and content strategy.

Skills

Public relations

Media relations

Corporate communications

Strategic messaging

Crisis communications

Education

Bachelor's degree in Public Relations

Job description

About the Role

Our client, a distinguished organization within the media and PR industry, is seeking a highly skilled Senior Public Relations Officer to join their team in Stellenbosch, Western Cape. This role is crucial for developing and implementing strategic communication plans to enhance brand reputation and manage public perception. The position involves a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility. The ideal candidate will possess extensive experience in media relations, corporate communications, and strategic messaging, demonstrating a strong understanding of the South African media landscape. You will be instrumental in shaping our client's public narrative and fostering positive stakeholder relationships.

Key Responsibilities

• Develop and execute comprehensive public relations strategies to support organizational objectives.
• Craft compelling press releases, media kits, speeches, and other communication materials.
• Build and maintain strong relationships with journalists, media outlets, and key influencers.
• Monitor and analyze media coverage, identifying opportunities and potential risks.
• Manage the company's social media presence and content strategy.
• Organize and coordinate press conferences, media events, and company announcements.
• Develop and implement crisis communication plans and act as a key spokesperson when needed.
• Collaborate with internal teams, including marketing and executive leadership, on communication initiatives.
• Track and report on the effectiveness of PR campaigns and media outreach.
• Ensure all public communications are consistent with brand identity and messaging guidelines.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in public relations, media relations, or corporate communications.
• Proven track record of successful PR campaign management and media engagement.
• Excellent written and verbal communication skills, with a strong ability to craft persuasive content.
• In-depth knowledge of the South African media environment and key contacts.
• Experience in managing social media platforms and digital communication strategies.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders.
• Experience in crisis communications management is highly desirable.
• Demonstrated understanding of communication best practices in Stellenbosch, Western Cape.

Benefits

• Competitive annual salary between ZAR, depending on experience.
• comprehensive health insurance
• a retirement annuity contribution
• opportunities for ongoing professional development
• a flexible hybrid working arrangement
• Paid time off is generous, promoting a healthy work-life balance.

Join a reputable organization in Stellenbosch, Western Cape, and contribute to impactful communication strategies while enjoying a dynamic work environment.