Strategic Media Planner — Hybrid, Data-Driven Campaigns

Placements24; Mtubatuba Local Municipality; Ibrido; ZAR 420.000 - 540.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Hybrid work arrangement

Health insurance

Professional development

Industry conferences

Descrizione del lavoro

Placements24 seeks a strategic Media Planner to develop and execute media plans that reach target audiences and meet campaign objectives. You will research opportunities, negotiate rates, and optimize spend across digital, print, broadcast, and out-of-home channels.

The role requires a Bachelor’s degree and at least 3 years in media planning/buying, with strong analytical skills and vendor relationship abilities. A hybrid work arrangement is offered in KwaZulu-Natal.

Competenze

• Bachelor's degree in Marketing, Advertising, Communications, Business or related field.
• 3+ years of media planning and buying experience, preferably in an agency setting.
• Strong understanding of media channels and audience demographics.
• Proficiency in media planning software and strong analytical skills.
• Excellent negotiation and communication skills with vendor relations.

Mansioni

• Develop comprehensive media plans based on client objectives and audience insights.
• Research and identify optimal media channels including digital, print, broadcast, and OOH.
• Negotiate rates and secure media placements with vendors to maximize reach and value.
• Manage media budgets with efficient resource allocation and spend adherence.
• Monitor campaign performance, analyze results, and provide optimization recommendations.
• Collaborate with account management and creative teams to align media plans with marketing strategies.

Conoscenze

Media planning

Negotiation

Analytics

Formazione

Bachelor's degree in Marketing/Advertising/Communications

Strumenti

Media planning software

Descrizione del lavoro

Placements24 seeks a strategic Media Planner to develop and execute media plans that reach target audiences and meet campaign objectives. You will research opportunities, negotiate rates, and optimize spend across digital, print, broadcast, and out-of-home channels.

The role requires a Bachelor’s degree and at least 3 years in media planning/buying, with strong analytical skills and vendor relationship abilities. A hybrid work arrangement is offered in KwaZulu-Natal.