Senior Analyst, Market Entry Strategy

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 750,000 - 1,250,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Professional development

Strategic projects

Collaborative team

Annual leave

Flexible working

Career advancement

Job summary

Placements24 seeks a Senior Analyst to join the Market Entry Strategy team in Nelspruit, Mpumalanga. You will conduct market research, competitive analysis, and feasibility studies to aid clients expanding into new markets.

Your insights will inform strategic recommendations and be presented to senior stakeholders. The role requires strong analytical and report-writing abilities, with proficiency in Excel and PowerPoint, and a track record of delivering high-quality client work in a consultancy

Qualifications

• Bachelor's degree in Business, Economics, Marketing, or a related field is required; Master's is a plus.
• 3+ years of experience in market research, strategy consulting, business analysis, or related role.
• Proven ability to conduct market analysis and competitive intelligence.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in data analysis tools (e.g., Excel) and presentation software (PowerPoint).

Responsibilities

• Conduct market research including sizing, segmentation, and trends.
• Perform competitive landscape analysis identifying key players and strategies.
• Evaluate feasibility of new market entries, assess risks and opportunities.
• Develop detailed business cases and strategic recommendations for market entry.
• Gather and analyze primary and secondary data using various methodologies.
• Create presentations and reports communicating findings to clients.
• Collaborate with senior consultants and project managers to deliver client work.
• Support clients in initial stages of market entry strategy implementation.
• Stay informed about economic, political, and regulatory factors influencing market entry.

Skills

Analytical skills

Quantitative skills

Problem-solving

Communication

Education

Bachelor's degree in Business, Economics, Marketing, or related field

Master's degree

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a highly regarded management consultancy, is seeking a driven Senior Analyst to join their Market Entry Strategy team in Nelspruit, Mpumalanga. This role involves conducting in-depth market research, competitive analysis, and feasibility studies to support clients looking to expand into new markets, particularly within the context of emerging economies and regional opportunities. You will be responsible for gathering and synthesizing complex data, developing strategic recommendations, and presenting findings to senior client stakeholders. The ideal candidate possesses strong analytical skills, a strategic mindset, and excellent report-writing capabilities. This is an excellent opportunity to contribute to significant business decisions for clients operating in or targeting the Mpumalanga region and beyond.

Key Responsibilities

• Conduct thorough market research and analysis, including market sizing, segmentation, and trend identification.
• Perform competitive landscape analysis, identifying key players, their strategies, and potential threats.
• Evaluate the feasibility of new market entries, assessing risks and opportunities.
• Develop detailed business cases and strategic recommendations for market entry or expansion.
• Gather and analyze primary and secondary data using various research methodologies.
• Create compelling presentations and reports to communicate findings and strategic insights to clients.
• Collaborate with senior consultants and project managers to deliver high-quality client work.
• Support clients in the initial stages of market entry strategy implementation.
• Stay informed about economic, political, and regulatory factors influencing market entry in relevant regions.

Requirements

• Bachelor's degree in Business, Economics, Marketing, or a related field; Master's degree is a plus.
• Minimum of 3 years of experience in market research, strategy consulting, business analysis, or a related role.
• Proven ability to conduct comprehensive market analysis and competitive intelligence.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written and verbal communication skills, with a focus on clarity and conciseness.
• Proficiency in data analysis tools (e.g., Excel) and presentation software (e.g., PowerPoint).
• Experience working with or understanding the market dynamics of Mpumalanga is advantageous.
• Ability to work effectively in a team environment and manage multiple research tasks.
• Attention to detail and strong organizational skills.

Benefits

• Competitive salary and potential for annual performance-based bonuses.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for professional development and learning new analytical techniques.
• Exposure to a variety of strategic projects and industries within Nelspruit.
• A supportive and collaborative team environment.
• Chance to work on impactful market entry strategies.
• Generous annual leave and flexible working arrangements.
• Potential for career advancement within the firm.