Media Analyst

Placements24; Sandton; Hybrid; ZAR 124,000 - 207,000; Full time

Benefits offered by this job

Competitive pay

Leading PR firm

Diverse media exposure

Flexible schedule

Professional development

Extensive analytics experience

Job summary

Placements24 is seeking a detail-oriented Media Analyst in Sandton, Gauteng to monitor and analyze media coverage across print, broadcast, online and social channels. You will translate data into actionable insights for PR and marketing teams.

The ideal candidate has a relevant degree and 2–4 years of experience, with proficiency in Cision, Meltwater or Google Analytics, and strong report-writing and presentation skills. The role offers a flexible schedule and exposure to diverse projects.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Statistics, or a related field.
• 2–4 years of experience in media analysis, PR monitoring, or related analytical role.
• Strong analytical and critical thinking skills.
• Proficiency in media monitoring tools (Cision, Meltwater, Google Analytics).
• Excellent report-writing and presentation skills.
• Solid understanding of media relations and public relations principles.
• Attention to detail and ability to manage large datasets.
• Proficiency in Microsoft Excel and other data analysis software.
• Ability to work independently and manage multiple tasks.
• Good communication and collaboration skills.

Responsibilities

• Monitor media coverage across print, broadcast, online, and social media channels.
• Collect and organize media data related to the company, its competitors, and relevant industry topics.
• Analyze media coverage for key messages, sentiment, reach, and impact.
• Generate regular reports summarizing media activity and performance metrics.
• Identify trends, opportunities, and potential risks based on media analysis.
• Utilize media monitoring software and tools to track coverage efficiently.
• Provide insights and recommendations to the PR and marketing teams to inform strategy development.
• Assist in evaluating the effectiveness of PR campaigns.
• Maintain databases of media contacts and coverage reports.
• Stay current with developments in media monitoring and analysis techniques.

Skills

Analytical thinking

Attention to detail

Report writing

Presentation skills

Communication skills

Independent work

Collaboration

Education

Bachelor's degree in Communications, Journalism, Marketing, Statistics, or related field

Tools

Cision

Meltwater

Google Analytics

Excel

Job description

About the Role

Our client, a dynamic leader in the media and public relations sector, is seeking a detail-oriented and analytical Media Analyst to join their team. This role is based in Sandton, Gauteng, ZA, and offers a flexible working arrangement. The Media Analyst will be responsible for monitoring, collecting, and analyzing media coverage across various platforms to provide insights that inform strategic communication efforts. You will track brand mentions, assess sentiment, measure campaign effectiveness, and identify emerging trends. The ideal candidate possesses strong analytical skills, a keen eye for detail, and a solid understanding of media landscapes. This position requires an individual who can translate complex data into actionable recommendations for the PR and marketing teams. Proficiency in media monitoring tools and reporting is essential. This is an exciting opportunity to contribute to high-impact communication strategies and gain valuable experience in media analysis within a reputable organization.

Key Responsibilities

• Monitor media coverage across print, broadcast, online, and social media channels.
• Collect and organize media data related to the company, its competitors, and relevant industry topics.
• Analyze media coverage for key messages, sentiment, reach, and impact.
• Generate regular reports summarizing media activity and performance metrics.
• Identify trends, opportunities, and potential risks based on media analysis.
• Utilize media monitoring software and tools to track coverage efficiently.
• Provide insights and recommendations to the PR and marketing teams to inform strategy development.
• Assist in evaluating the effectiveness of PR campaigns.
• Maintain databases of media contacts and coverage reports.
• Stay current with developments in media monitoring and analysis techniques.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, Statistics, or a related field.
• 2-4 years of experience in media analysis, PR monitoring, or a related analytical role.
• Strong analytical and critical thinking skills.
• Proficiency in using media monitoring and analytics tools (e.g., Cision, Meltwater, Google Analytics).
• Excellent report-writing and presentation skills.
• Solid understanding of media relations and public relations principles.
• Attention to detail and ability to manage large datasets.
• Proficiency in Microsoft Excel and other data analysis software.
• Ability to work independently and manage multiple tasks simultaneously.
• Good communication and collaboration skills.

Benefits

• Competitive hourly rate or contract fee.
• Opportunity to work with a leading PR firm.
• Exposure to diverse media and communication projects.
• Flexible work schedule.
• Professional development opportunities.
• Gain extensive experience in media analytics.