Senior Marketing Manager

inDrive; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Mentoring programs

Global Talent Exchange Program

Career development & learning

Volunteer projects & social impact

Language courses

Job summary

inDrive is seeking a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for the Southern Africa region, with a primary focus on South Africa. You will work with the Regional Marketing Lead to translate inDrive's global brand strategy into local execution, leading hands-on marketing activations and partnerships.

In this role you will collaborate with Business Development, Driver Operations, and other local functions, plan 360-degree campaigns, manage the local

Qualifications

• Minimum 4+ years in digital consumer marketing, preferably in global or multinational company.
• Hands-on experience planning and executing multi-channel campaigns and activations.
• Experience in influencer marketing and partnerships.
• Ability to work in a matrix structure and influence multiple stakeholders without direct authority.
• Execution-focused with ability to deliver work including agency management.
• Strong analytical skills to translate campaign data into action.

Responsibilities

• Execute locally relevant marketing strategy across SA, Zambia, Zimbabwe and Botswana.
• Collaborate with Business Development, Driver Operations and other functions.
• Develop briefs for advertising campaigns and ensure creatives are relevant.
• Plan and deliver 360-degree campaigns, activations, and partnerships.
• Partner with Regional Marketing Lead on budget and local budget execution.
• Analyze acquisition and retention funnels and surface product improvements.
• Generate and test performance marketing hypotheses with in-house team.

Skills

Digital marketing

Multi-channel marketing

Influencer marketing

Partnerships

Cross-functional collaboration

Execution oriented

Analytics

Mobile product experience

Job description

Description

We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground - leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.

Department: Corporate Marketing

Location: South Africa

Key Responsibilities

• Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
• Work as an embedded, hands‑on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
• Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
• Plan and deliver 360 deg marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
• Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
• Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in‑market customer development (CustDev) research
• Generate and test performance marketing hypotheses in coordination with the in‑house performance marketing team

Skills, Knowledge & Expertise

• 4+ years of digital consumer marketing experience, ideally within a global or multinational company
• Hands‑on experience planning and executing multi‑channel (360 deg) marketing campaigns and activations
• Experience working with influencer marketing and partnerships
• Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
• An execution‑focused mindset - equally comfortable shaping plans and personally delivering the work, including agency management
• Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
• Experience working with a mobile product is a plus but not required

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company‑wide challenges, awards, sports activities, employee‑led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co‑financed courses and internal speaking clubs.

Final benefits may vary depending on the location