Marketing Manager

takealot.com; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

takealot.com in Cape Town is seeking a Marketing Manager to lead multi-channel campaigns across digital, traditional and partnerships. You will drive strategic planning, positioning and go-to-market strategies for new ventures, define customer segmentation, manage budgets and collaborate with the Brand & Communications team.

You will liaise with Strategy & Ventures, channel marketing managers and external partners, monitor performance using analytics, and report to senior leadership.

Qualifications

• 3+ years marketing experience, preferably in e-commerce, fintech, or high-growth environments
• Proven track record managing product/service launches from concept to market
• Project management experience handling multiple concurrent initiatives

Responsibilities

• Coordinate go-to-market strategies for new ventures from concept to launch
• Develop and execute integrated marketing campaigns across digital, traditional and partnerships
• Manage marketing budgets and creative briefs with internal/external teams
• Coordinate multi-channel campaign deployment and stakeholder communications
• Monitor campaign performance and provide insights to leadership
• Analyze results and inform scaling strategies for new business lines
• Produce monthly marketing reports with channel managers
• Drive cross-functional collaboration with Strategy & Ventures, Legal, Compliance and Ops

Skills

Marketing analytics tools

Marketing automation platforms

Excel / data analysis

A/B testing methodologies

Job description

• Coordinate multi-channel campaign deployment (digital, traditional, partnership channels)

takealot.com, South Africa's leading online retailer, is looking for a highly talented Marketing Manager to join our team in Cape Town

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Brand & Communications

Your Responsibilities Will Include

Strategic Planning & Positioning

• Develop go-to-market strategies for new venture propositions from concept to launch
• Conduct market research and competitive analysis for untested business models
• Create positioning frameworks and value propositions for pilot projects in collaboration with the Brand & Communications team
• Define customer segmentation and targeting strategies for new audiences

Campaign Development & Execution

• Plan and execute integrated marketing campaigns across multiple ventures simultaneously
• Manage marketing budgets
• Develop creative briefs and oversee asset creation with internal/external teams
• Coordinate multi-channel campaign deployment (digital, traditional, partnership channels)

Stakeholder Management

• Serve as primary marketing liaison with Strategy & Ventures team and channel marketing managers
• Manage relationships with external partners
• Coordinate with legal, compliance, and operations teams for regulated offerings
• Present campaign performance and insights to senior leadership

Performance Management & Optimization

• Establish KPIs and measurement frameworks for new business lines
• Monitor campaign performance and optimize based on pilot learnings
• Conduct post-launch analysis and recommend scaling strategies
• Conduct monthly marketing reports in collaboration with channel marketing managers

Project Portfolio Management

• Manage concurrent marketing streams for 5+ pilot projects
• Ensure timeline adherence for venture launches and milestone delivery
• Coordinate complex project dependencies across multiple business units

Qualification & Experience

• 3+ years marketing experience, preferably in e-commerce, fintech, or high-growth environments
• Proven track record managing product/service launches from concept to market
• Project management experience handling multiple concurrent initiatives

Attributes Required

• Proficiency in marketing analytics tools (Google Analytics, Facebook Business Manager, etc.)
• Experience with marketing automation platforms
• Strong Excel/data analysis capabilities
• Familiarity with A/B testing methodologies

The Environment

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply