Senior Marketing Manager

inDrive; Pretoria; On-site; ZAR 600,000 - 1,100,000; Full time

Benefits offered by this job

Mentoring and learning programs

Global Talent Exchange Program

Employee engagement and volunteering

Language skills improvement through co

Job summary

inDrive Southern Africa is seeking a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth across South Africa and neighboring markets. You will work with the Regional Marketing Lead and local teams to translate global brand strategy into on-the-ground activation.

The role focuses on hands-on execution of campaigns, partnerships, and 360° activations, while analyzing funnels and testing performance marketing hypotheses to improve growth.

Qualifications

• 4+ years of digital consumer marketing experience.
• Experience planning multi-channel (360°) campaigns and activations.
• Experience with influencer marketing and partnerships.
• Comfortable in a matrix structure with multiple stakeholders and functions.

Responsibilities

• Execute locally relevant marketing strategy across SA, Zambia, Zimbabwe and Botswana.
• Embed with the local team, partnering with Business Development, Driver Operations and other functions.
• Develop briefs for advertising campaigns and ensure creatives are culturally relevant.
• Plan and deliver 360° marketing campaigns, activations and partnerships to drive acquisition and brand awareness.
• Partner with the Regional Marketing Lead on budget planning and execution of the local budget.
• Analyze acquisition and retention funnels, surface product improvements, and conduct CustDev research.
• Generate and test performance marketing hypotheses with the in-house team.

Job description

Senior Marketing Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: South Africa

Description

We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.

Key Responsibilities

• Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
• Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
• Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
• Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
• Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
• Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
• Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team

Skills, Knowledge & Expertise

• 4+ years of digital consumer marketing experience, ideally within a global or multinational company
• Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
• Experience working with influencer marketing and partnerships
• Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
• An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
• Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
• Experience working with a mobile product is a plus but not required

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location