Senior Marketing Leader - Brand, Campaigns & Growth

takealot.com; Cape Town; Sur place; ZAR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

takealot.com is seeking a Senior Marketing Manager to join the Customer Service & Insights team in Cape Town. You will own the TakealotMORE brand positioning across channels and lead the brand and communications plan, from insights to execution.

You will collaborate with product, merchandising and partner brands, manage campaigns and budgets, and lead a marketing team, delivering measurable outcomes for growth and retention.

Qualifications

• Bachelor's degree in Business, Marketing or Communications.
• 7+ years of marketing experience.
• Proven experience in brand and communications planning.
• Proven experience in brand positioning.
• Proven experience in digital marketing, with demonstrable results.
• Experience leading a team and managing agencies.
• Regular interaction at Executive level, with a track record of delivering projects.

Responsabilités

• Own the TakealotMORE brand positioning and make sure it shows up consistently across every channel and touchpoint.
• Develop and lead the brand and communications plan, from audience insight through tocampaign delivery.
• Work with the Takealot and MrD brand teams so TakealotMORE sits well within through-the-line campaigns.
• Drive new feature launches and build lasting educational content on what makes TakealotMORE different.
• Conceptualise, plan and run campaigns that grow TakealotMORE membership, backed by clear targets.
• Own the promotional calendar and make sure it ties into Takealot and MrD plans andwider business objectives.
• Build a deep understanding of each customer segment and use it to shape messaging,offers and channel choices.
• Work with the Product team on launches and customer journeys.
• Work with merchandising and partner brands to improve conversion acrossTakealotMORE journeys.
• Launch and run joint campaigns with benefit partners and partner marketing teams.
• Work with MrD marketing to cross-sell and reach new shoppers.
• Work with internal specialist teams on performance media and CRM strategies that grow TakealotMORE.
• Work with the social media team on monthly content planning and paid influencerpartnerships.
• Use data and customer insight to decide where to invest, test and scale.
• Lead, coach and develop a marketing team.
• Brief, manage and hold agencies to account for quality, timelines and results.
• Own and manage the TakealotMORE marketing budget, including planning, allocationand tracking against return.
• Report on campaign and promotion performance weekly and monthly, and give clear recommendations on what to do next.

Connaissances

Brand leadership

Campaign management

Digital marketing

Team leadership

Budget management

Formation

Bachelor's degree in Business, Marketing or Communications

Description du poste

takealot.com is seeking a Senior Marketing Manager to join the Customer Service & Insights team in Cape Town. You will own the TakealotMORE brand positioning across channels and lead the brand and communications plan, from insights to execution.

You will collaborate with product, merchandising and partner brands, manage campaigns and budgets, and lead a marketing team, delivering measurable outcomes for growth and retention.