Senior Marketing Manager (TakealotMORE)

takealot.com; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

takealot.com, South Africa's leading online retailer, is seeking a Senior Marketing Manager to lead Brand & Communications for TakealotMORE in Cape Town. You will shape strategy, drive campaigns and own the marketing budget.

You will lead a team, partner with product and merchandising, and report to the Group Head: Cross-Platform Customer Growth, delivering results that grow membership and conversions.

Qualifications

• Bachelor's degree in Business, Marketing or Communications.
• 7+ years of marketing experience.
• Proven experience in brand and communications planning.
• Proven experience in brand positioning.
• Proven experience in digital marketing, with demonstrable results.
• Budget management experience.
• Experience leading a team and managing agencies.
• Regular interaction at Executive level, with a track record of delivering projects.

Responsibilities

• Own the TakealotMORE brand positioning and ensure consistency across channels.
• Develop and lead the brand and communications plan from insight to campaign delivery.
• Collaborate with Takealot and MrD brand teams for through-the-line campaigns.
• Drive feature launches and build educational TakealotMORE content.
• Plan and run campaigns that grow TakealotMORE membership with targets.
• Own the promotional calendar aligned with Takealot and MrD plans.
• Understand customer segments to shape messaging, offers and channels.
• Work with Product on launches and customer journeys.
• Work with merchandising and partners to improve conversion.
• Launch and run joint campaigns with benefit partners and partner teams.
• Cross-sell with MrD marketing to reach new shoppers.
• Work with internal teams on performance media and CRM strategies.
• Plan monthly content with social media and influencer partnerships.
• Use data and insights to decide where to invest, test and scale.
• Lead, coach and develop the marketing team; manage agencies and the budget.
• Report on campaign performance weekly and monthly with clear next steps.

Skills

Brand planning

Brand positioning

Digital marketing

Budget management

Team leadership

Agency management

Executive comms

Education

Bachelor's degree in Business, Marketing or Communications

Job description

takealot.com, South Africa's leading online retailer, is looking for a highly talented Senior Marketing Manager to join our Customer Service & Insights team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Group Head: Cross-Platform Customer Growth.

Your responsibilities will include:

Brand and communications

• Own the TakealotMORE brand positioning and make sure it shows up consistently across every channel and touchpoint.
• Develop and lead the brand and communications plan, from audience insight through to campaign delivery.
• Work with the Takealot and MrD brand teams so TakealotMORE sits well within through-the-line campaigns.
• Drive new feature launches and build lasting educational content on what makes TakealotMORE different.

Campaigns and acquisition

• Conceptualise, plan and run campaigns that grow TakealotMORE membership, backed by clear targets.
• Own the promotional calendar and make sure it ties into Takealot and MrD plans and wider business objectives.
• Build a deep understanding of each customer segment and use it to shape messaging, offers and channel choices.
• Work with the Product team on launches and customer journeys.
• Work with merchandising and partner brands to improve conversion across TakealotMORE journeys.
• Launch and run joint campaigns with benefit partners and partner marketing teams.
• Work with MrD marketing to cross-sell and reach new shoppers.

Digital and performance

• Work with internal specialist teams on performance media and CRM strategies that grow TakealotMORE.
• Work with the social media team on monthly content planning and paid influencer partnerships.
• Use data and customer insight to decide where to invest, test and scale.

Team, agencies and budget

• Lead, coach and develop a marketing team.
• Brief, manage and hold agencies to account for quality, timelines and results.
• Own and manage the TakealotMORE marketing budget, including planning, allocation and tracking against return.
• Report on campaign and promotion performance weekly and monthly, and give clear recommendations on what to do next.

Qualification & Experience:

• Bachelors degree in Business, Marketing or Communications.
• 7+ years of marketing experience.
• Proven experience in brand and communications planning.
• Proven experience in brand positioning.
• Proven experience in digital marketing, with demonstrable results.
• Budget management experience.
• Experience leading a team and managing agencies.
• Regular interaction at Executive level, with a track record of delivering projects.

Attributes Required

• A strategic thinker who can set a brand direction and also deliver it.
• Creative, with the ability to turn an idea into a campaign that gets executed well.
• Analytical, and comfortable using sales data, customer insight and targets to make decisions.
• A strong relationship builder who can work across teams and brands and unlock opportunities with partners.
• A leader who can get the best out of people and agencies.
• Driven to grow the business and build something great.

The Environment

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply