Growth Marketing Manager — Multichannel Campaigns & Launches

takealot.com; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

takealot.com in Cape Town is seeking a Marketing Manager to lead multi-channel campaigns across digital, traditional and partnerships. You will drive strategic planning, positioning and go-to-market strategies for new ventures, define customer segmentation, manage budgets and collaborate with the Brand & Communications team.

You will liaise with Strategy & Ventures, channel marketing managers and external partners, monitor performance using analytics, and report to senior leadership.

Qualifications

• 3+ years marketing experience, preferably in e-commerce, fintech, or high-growth environments
• Proven track record managing product/service launches from concept to market
• Project management experience handling multiple concurrent initiatives

Responsibilities

• Coordinate go-to-market strategies for new ventures from concept to launch
• Develop and execute integrated marketing campaigns across digital, traditional and partnerships
• Manage marketing budgets and creative briefs with internal/external teams
• Coordinate multi-channel campaign deployment and stakeholder communications
• Monitor campaign performance and provide insights to leadership
• Analyze results and inform scaling strategies for new business lines
• Produce monthly marketing reports with channel managers
• Drive cross-functional collaboration with Strategy & Ventures, Legal, Compliance and Ops

Skills

Marketing analytics tools

Marketing automation platforms

Excel / data analysis

A/B testing methodologies

Job description

takealot.com in Cape Town is seeking a Marketing Manager to lead multi-channel campaigns across digital, traditional and partnerships. You will drive strategic planning, positioning and go-to-market strategies for new ventures, define customer segmentation, manage budgets and collaborate with the Brand & Communications team.

You will liaise with Strategy & Ventures, channel marketing managers and external partners, monitor performance using analytics, and report to senior leadership.