Senior Growth Marketer

WatersEdge Solutions; Johannesburg; Hybrid; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary package

Share incentive scheme

Generous vacation policy

Hybrid working model with flexibility

Monthly flexible benefits budget

Work-from-anywhere policy

Job summary

WatersEdge Solutions is seeking a Senior Growth Marketer, ABM in Johannesburg. This role focuses on executing account-based marketing strategies, managing multi-channel campaigns, and achieving measurable pipeline impact. With a competitive salary package and a strong emphasis on ownership, speed, and measurable outcomes, this is an opportunity to thrive in a high-trust environment. Ideal candidates will have extensive B2B marketing experience and strong command of paid channels. This position offers a hybrid working model and generous vacation policy.

Qualifications

• 4+ years of experience in B2B paid marketing, ideally SaaS.
• Proven experience running true ABM campaigns with named accounts.
• Strong command of LinkedIn, Google Search, Display, and programmatic.

Responsibilities

• Own and execute ABM-led paid strategy across various channels.
• Build and manage account-level measurement inside HubSpot and Salesforce.
• Partner with growth engineering to ship AI-assisted workflows.

Skills

B2B paid marketing experience

Account-based marketing (ABM)

Data fluency

Familiarity with tools like Clay, Apollo, ZoomInfo

Technical skills to brief growth engineers

Strong command of LinkedIn and Google paid channels

Job description

Location: Hybrid

Employment Type: Full-Time

Industry: B2B SaaS | HR Tech | Growth Marketing

WatersEdge Solutions is partnering with a fast‑scaling global HR tech business to recruit a highly commercial and execution‑focused Senior Growth Marketer, ABM. This is a standout opportunity for someone who thrives in challenger‑brand environments and knows how to drive pipeline through sharp, account‑based paid strategy rather than broad, volume‑led demand generation. If you enjoy owning the number, experimenting quickly, and building smart growth systems with modern tooling, this role offers real impact and progression.

About the Role

As Senior Growth Marketer, ABM, you will own paid account‑based marketing across named target accounts, working closely with a VP, growth engineer, rev‑ops, and content counterparts to drive measurable pipeline impact. This is a hands‑on role for someone who can build, test, kill, and scale campaigns quickly across multiple channels, while using data and AI tooling to create highly targeted, high‑conviction growth motions. You won’t inherit a large team or agency structure, this role is built for an operator who is comfortable taking ownership and moving fast.

Key Responsibilities

• Own and execute ABM‑led paid strategy across LinkedIn, Google, programmatic, affiliate, and retargeting channels
• Build and manage account‑level measurement inside HubSpot and Salesforce
• Partner with growth engineering to ship AI‑assisted workflows, enrichment pipelines, and creative production systems
• Brief SDRs on warming target accounts and campaign‑driven account engagement
• Manage direct media buys with publishers, newsletters, and intent platforms using named account targeting
• Drive direct mail and personalised account‑based experiences where they create pipeline movement
• Brief and launch landing pages, microsites, and 1:few ABM experiences with rapid turnaround
• Launch new experiments weekly and shut down underperforming campaigns quickly
• Report on paid‑influenced pipeline rather than MQL volume
• Audit current paid activity and refine channel strategy for a challenger growth position

What You’ll Bring

• 4+ years of experience in B2B paid marketing, ideally in SaaS
• Proven experience running true ABM campaigns with named accounts, multi‑channel orchestration, SDR handoff, and account‑level reporting
• Strong command of paid channels including LinkedIn, Google Search, Display, programmatic, and affiliate
• Strong data fluency and ability to use tools such as Clay, Apollo, ZoomInfo, or equivalent
• Confident using Claude or similar LLMs to build workflows and operational leverage
• Technical enough to brief a growth engineer and interpret implementation output
• Strong commercial instinct on where a challenger brand should and should not compete
• Bias toward experimentation, speed, and pipeline outcomes
• Strong independent ownership and ability to work without a large team structure

Nice to Have

• Experience with direct mail or creative account‑based outbound tactics
• Exposure to landing page testing, microsites, and personalised ABM experiences
• Strong ambition to grow into a broader digital or growth leadership role
• Experience in HR tech, global payroll, or adjacent B2B SaaS environments

What’s On Offer

• Competitive salary package
• Share incentive scheme
• Generous vacation policy
• Hybrid working model with flexibility and autonomy
• Four weeks work‑from‑anywhere policy
• Monthly flexible benefits budget
• Opportunity to build and own a high‑impact ABM paid function in a scaling business

Company Culture

This is a high‑performance, high‑trust environment built for operators. The culture values experimentation, ownership, speed, and measurable impact. You’ll be surrounded by people who care deeply about outcomes, move fast without waiting for permission, and are motivated by continuous improvement and meaningful contribution.