ABM Growth Lead — Paid Marketing (Hybrid)

WatersEdge Solutions; Cape Town; Hybride; ZAR 900 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Hybrid working environment

Four-week work-from-anywhere policy

Monthly flexible benefits allowance

Team lunches and breakfasts

Office refreshments and healthy snacks

Significant autonomy over paid策略

Résumé du poste

WatersEdge Solutions is seeking a Performance Marketing Manager to own paid acquisition with an ABM-led approach. You will execute across LinkedIn, Google, programmatic, affiliate and direct media channels, while collaborating with Growth Engineers to build AI-enabled workflows.

You will be the first dedicated paid marketing hire, expected to move quickly, own the numbers, and drive measurable pipeline with hands-on execution and rigorous data analysis.

Qualifications

• 4+ years' B2B paid marketing experience, ideally within SaaS.
• Genuine Account-Based Marketing experience involving named account lists.
• Experience with multi-channel ABM orchestration.
• Strong hands-on experience across LinkedIn Ads and Google Ads.
• Experience managing programmatic, display, retargeting, affiliate, or similar paid channels.
• Strong understanding of SDR handoffs and sales/marketing alignment.
• Experience building or working with account-level reporting and attribution.
• Strong understanding of HubSpot and Salesforce environments.
• Highly analytical and confident making decisions from performance data.
• Comfortable independently owning paid performance and pipeline contribution.
• Experience using data and enrichment platforms such as Clay, Apollo, ZoomInfo, or equivalent.
• Strong working knowledge of AI/LLM tools and the ability to apply them to workflows and growth problems.
• Technical confidence to work effectively with Growth Engineers.
• Strong experimentation mindset with the ability to test, learn, and iterate quickly.
• Commercial understanding of where a challenger brand should – and shouldn't – compete.

Responsabilités

• Own the paid acquisition strategy and execution across an ABM-led named-account approach.
• Work across LinkedIn, Google, programmatic, affiliate, direct media buys, direct mail, personalised landing experiences, and emerging channels.
• Partner with technical resources to build AI-enabled workflows and scalable growth experiments.
• Be hands-on with campaigns, data, tools, experimentation and execution.
• First 90 days: audit activity, establish ABM paid motion for 500-account target list, build AI-enabled workflow, establish measurement, report pipeline impact.

Connaissances

B2B paid marketing

ABM experience

ABM orchestration

LinkedIn Ads

Google Ads

Programmatic advertising

Display advertising

Retargeting

Affiliate marketing

Sales/marketing alignment

Attribution reporting

HubSpot

Salesforce

Analytics

AI tools

Clay

Apollo

ZoomInfo

Growth Engineer collaboration

Experimentation

Competitive strategy

Outils

Clay

Apollo

ZoomInfo

Description du poste

WatersEdge Solutions is seeking a Performance Marketing Manager to own paid acquisition with an ABM-led approach. You will execute across LinkedIn, Google, programmatic, affiliate and direct media channels, while collaborating with Growth Engineers to build AI-enabled workflows.

You will be the first dedicated paid marketing hire, expected to move quickly, own the numbers, and drive measurable pipeline with hands-on execution and rigorous data analysis.