Senior GEO & AI SEO Lead

Rydal Group; Wes-Kaap; On-site; ZAR 700,000 - 900,000; Full time

Job summary

A dynamic digital marketing company based in Cape Town is seeking a Senior GEO/SEO Specialist to enhance organic search visibility across various platforms. The ideal candidate will drive engagement through advanced SEO techniques, improve rankings, and ensure the brand is discoverable across AI and traditional search engines. Responsibilities include strategizing, monitoring website health, and collaborating closely with marketing teams. Candidates should have proven expertise in SEO and a data-driven mindset, with experience in the tech or telecom sectors being advantageous.

Qualifications

• Proven experience in SEO with understanding of GEO and AI-driven search.
• Strong knowledge of on-page, technical, and content-led SEO.
• Experience optimising content for AI answers and featured snippets.

Responsibilities

• Take full ownership of SEO and AEO performance across all websites.
• Develop strategies to improve organic rankings and AI visibility.
• Monitor site health, crawlability, and index performance.

Skills

SEO expertise

Data analysis

Technical SEO

Content optimization

Communication skills

Tools

Google Analytics

SEO tools

Search Console

Job description

A dynamic digital marketing company based in Cape Town is seeking a Senior GEO/SEO Specialist to enhance organic search visibility across various platforms. The ideal candidate will drive engagement through advanced SEO techniques, improve rankings, and ensure the brand is discoverable across AI and traditional search engines. Responsibilities include strategizing, monitoring website health, and collaborating closely with marketing teams. Candidates should have proven expertise in SEO and a data-driven mindset, with experience in the tech or telecom sectors being advantageous.