GEO Specialist (Generative Engine Optimization) (Remote, Midrand)

Blacksmith Agency LLC; Midrand; Remote; ZAR 350,000 - 600,000; Full time

Job summary

Blacksmith Agency is a GEO Specialist role focused on Generative Engine Optimization for a portfolio of B2B and growing-brand clients. You’ll own the technical roadmap, content priorities, and the ranking story, acting as the strategic voice in client discussions.

You will drive technical SEO, keyword strategy, on-page optimization, and content prioritization with writers and AI. You will also manage links, local search, multi-location SEO, and provide GA4/Search Console reporting with quarterly

Qualifications

• 3+ years hands-on in SEO; you have run audits and fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.

Responsibilities

• Own search for a book of B2B and growing-brand clients; manage technical roadmap and content priorities.
• Lead keyword strategy, on-page optimization, and content prioritization with writers/AI.
• Get clients found in AI search (Google AI Overviews, ChatGPT, Perplexity) alongside classic organic results.
• Manage links, local search and multi-location SEO per client needs.
• Provide reporting in GA4 and Search Console, plus quarterly client roadmaps.

Skills

3+ years SEO

Technical SEO

Keyword strategy

Content prioritization

Agency experience

US client calls

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As GEO Specialist (Generative Engine Optimization) you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.