Senior GEO Specialist: AI Discovery & Content SEO

HelloKindred; Gauteng; Vor Ort; ZAR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

HelloKindred in South Africa is seeking an experienced Senior Generative Engine Optimisation (GEO) Specialist on a contract basis. You will lead GEO initiatives, optimize content for AI discovery, and work with cross-functional teams to improve how content is found and cited across AI platforms.

The role requires hands-on GEO and SEO expertise, strong technical knowledge of HTML/ schema markup, and experience with GEO measurement tools.

Qualifikationen

• Minimum 1 year of hands-on GEO experience leading projects with measurable AI visibility improvements.
• Minimum 5 years of hands-on SEO experience, including technical SEO and content optimization.
• Strong understanding of AI-powered discovery across Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity and Copilot.
• Proven experience implementing GEO recommendations and measuring their impact.
• Hands-on experience designing, configuring or improving AI agents and multi-step workflows for content, auditing or analysis, including testing and quality control.
• Strong technical understanding of HTML, JavaScript rendering, schema markup, structured data, crawlability and CMS templates.
• Experience using GEO measurement tools such as Profound, Peec.ai, Ahrefs Brand Radar or similar platforms.
• Proficiency with Google Search Console, SEMrush and analytics tools such as GA4 or Adobe Analytics.

Aufgaben

• Lead day-to-day delivery of priority GEO initiatives, translating strategies, audits and performance insights into actionable recommendations, implementation plans and measurable outcomes.
• Optimise priority product, solution, dataset, glossary and thought leadership content for AI discovery, improving content clarity, entity descriptions, evidence, structure and internal linking while protecting SEO performance.
• Conduct page audits, identify content gaps, duplication and cannibalisation risks, and recommend improvements to strengthen topical authority and AI visibility.
• Partner with SEO and engineering teams to identify and resolve technical GEO issues related to crawlability, JavaScript rendering, semantic HTML, structured data, internal linking and page templates.
• Analyse AI visibility and search performance across prompts, citations, brand mentions, share of voice and cited URLs to identify commercially relevant optimisation opportunities.
• Build and refine GEO prompt libraries, page mapping, reporting and testing frameworks using Profound or comparable AI visibility monitoring platforms.
• Strengthen brand and entity accuracy in AI-generated responses, collaborating with PR and Communications teams to support credible third‑party mentions and industry authority.
• Design, configure and optimise AI agents and multi‑step workflows for GEO content optimisation, audits and research, ensuring appropriate testing, human quality assurance and compliance with approved guidelines.
• Collaborate with business marketing, content, web publishing and agency teams to coordinate approvals, publishing, quality assurance and the validation of implemented improvements.
• Provide hands‑on SEO support across technical audits, content optimisation, reporting and website migrations as required.

Kenntnisse

GEO experience

SEO experience

AI discovery

Content optimisation

Technical SEO

Project delivery

Stakeholder management

Tools

Profound

Peec.ai

Ahrefs Brand Radar

Google Search Console

SEMrush

GA4

Jobbeschreibung

HelloKindred in South Africa is seeking an experienced Senior Generative Engine Optimisation (GEO) Specialist on a contract basis. You will lead GEO initiatives, optimize content for AI discovery, and work with cross-functional teams to improve how content is found and cited across AI platforms.

The role requires hands-on GEO and SEO expertise, strong technical knowledge of HTML/ schema markup, and experience with GEO measurement tools.