GEO Specialist (Generative Engine Optimization) (Remote, Pretoria)

Blacksmith Agency LLC; Pretoria; Remote; ZAR 1,478,000 - 2,135,000; Full time

Job summary

Blacksmith Agency is seeking a GEO Specialist (Generative Engine Optimization) to own search for B2B and growing-brand clients. You will define the technical roadmap, set content priorities, and steer the ranking story in conversations with clients.

As the strategic voice at the table, you will lead technical SEO, keyword strategy, AI-assisted content workflows, and local/multi-location SEO while reporting progress in GA4 and Search Console.

Qualifications

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Own Keyword strategy, on-page optimization and content priorities with writers and AI.
• Get clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Manage Links, local search and multi-location SEO where the client needs it.
• Report in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO audits

Agency experience

English communication

Tools

Screaming Frog

GA4

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As GEO Specialist (Generative Engine Optimization) you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.