Senior Brand Growth Lead — FMCG

Placements24

Stellenbosch

Hybrid

ZAR 900,000 - 1,300,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Competitive salary

Health insurance

Generous leave

Professional development

Stellenbosch location

Sustainability focus

Job summary

Placements24 is seeking a Senior Brand Manager to lead brand strategy, innovation and market growth for a portfolio of FMCG products in Stellenbosch, Western Cape. You will shape brand perception, drive launches, and ensure market leadership in a dynamic SA market.

The ideal candidate has 7+ years in FMCG brand management, proven success in launching brands, strong consumer insights, and excellent communication skills. This role offers a vibrant work environment and advancement opportunities.

Qualifications

Bachelor's degree in Marketing or related field; MBA a plus.
At least 7 years in brand management within FMCG.
Proven track record of launching brands and campaigns.
Strong market research and consumer insights skills.
Excellent communication and interpersonal skills.
Experience with budgets and profitability analysis.
Proficiency with digital marketing platforms and analytics.
Ability to work in fast-paced, dynamic environment.

Responsibilities

Develop and execute comprehensive brand strategies aligned with company objectives and market trends.
Conduct in-depth market research and consumer analysis to identify opportunities and threats.
Manage the entire product lifecycle, from concept development to market launch and ongoing management.
Oversee advertising, promotional, and digital marketing campaigns to enhance brand visibility and engagement.
Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless product execution.
Monitor brand performance metrics and provide regular reports on key KPIs to senior management.
Manage brand budgets effectively and ensure optimal ROI on marketing investments.
Identify and leverage emerging trends to drive brand innovation and competitive advantage.
Lead and mentor junior brand management staff, fostering a culture of high performance and continuous learning.
Ensure brand consistency across all communication channels and touchpoints.