E-commerce Manager - FMCG

Placements24; Polokwane; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Flexibility

Health insurance

Job summary

Placements24 is seeking a strategic E-commerce Manager to lead online sales initiatives for FMCG brands in a fully remote capacity. You will own the online strategy, optimize the shopper journey, and drive revenue growth across website, marketplaces, and DTC channels.

You will collaborate with marketing, product development, and logistics to ensure product availability, strong CRO, and outstanding customer experience while leveraging SEO, SEM, social media, and email campaigns to expand digital

Qualifications

• Pivotal role developing and executing a robust e-commerce strategy.
• Experience with Shopify or Magento and online marketplaces.
• Strong SEO/SEM, social media, and email marketing skills.
• Proven track record of driving online sales growth in FMCG.

Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive online sales growth.
• Manage all online sales channels including website and marketplaces.
• Oversee website performance, CRO and user experience.
• Plan and execute digital marketing campaigns across channels.
• Analyze e-commerce data to identify trends and opportunities.
• Collaborate with marketing, product development, and logistics to ensure availability and service.

Skills

E-commerce strategy

Online sales management

Digital marketing

Analytics

Project management

Remote work

Tools

Shopify

Magento

Job description

About the Role

Our client is seeking a strategic and results-oriented E-commerce Manager to lead their online sales initiatives for FMCG products in a fully remote capacity. This role is pivotal in developing and executing a robust e-commerce strategy that drives online sales growth, enhances customer experience, and expands digital market reach. You will be responsible for managing all aspects of the online business, including website performance, digital marketing, online marketplaces, and direct-to-consumer channels. This is an excellent opportunity for a seasoned e-commerce professional to shape the online future of our brands from anywhere, fostering a culture of agility and digital innovation.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive online sales growth, customer acquisition, and retention for FMCG products.
• Manage all online sales channels, including the company website, third-party marketplaces (e.g., Takealot, Amazon), and potential direct-to-consumer (DTC) platforms.
• Oversee website performance, user experience, and conversion rate optimization (CRO) to ensure a seamless shopping journey.
• Plan and execute digital marketing campaigns (SEO, SEM, social media advertising, email marketing) to drive traffic and sales to online platforms.
• Analyze e-commerce data, including sales performance, website analytics, and customer behavior, to identify trends and opportunities for improvement.
• Collaborate with marketing, product development, and logistics teams to ensure product availability, efficient order fulfillment, and excellent customer service.

Requirements

• Proven experience as an E-commerce Manager or in a similar role, with a strong track record in driving online sales growth, ideally within FMCG.
• Demonstrable expertise in managing online sales platforms, digital marketing strategies, and e-commerce analytics tools.
• Solid understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and online marketplaces.
• Excellent analytical, strategic thinking, and project management skills.
• Ability to thrive in a remote-first environment and manage projects autonomously.

Benefits

• Competitive salary and attractive performance-based bonus structure.
• Fully remote work arrangement offering significant flexibility and work-life balance.
• Opportunity to significantly impact the online growth of leading FMCG brands .
• Comprehensive health, dental, and vision insurance coverage.
• Budget for professional development, online courses, and industry conferences.
• A collaborative and supportive virtual team culture.