Senior E-commerce Growth & Brand Marketing Lead

Placements24; Polokwane; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Competitive salary package

Professional development and training

Exposure to cutting-edge digital tech

Collaborative and supportive work env

Career advancement potential

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist in Polokwane, Limpopo, to drive online sales and enhance brand visibility across social channels. You will optimize the customer journey and lead key marketing initiatives.

You will manage paid social campaigns, SEO/SEM, content and email marketing, analyse data, mentor junior team members, and collaborate with design and development to improve conversions.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or related field.
• 5+ years in e-commerce marketing and social media management.
• Proven track record in driving online sales and campaigns.
• Deep knowledge of SEO, SEM, email marketing and social ads.
• Experience with Shopify/WooCommerce and analytics tools.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive sales.
• Manage and optimize social media campaigns across platforms.
• Conduct market research and competitive analysis.
• Analyse website and campaign data to drive improvements.
• Oversee content creation and email newsletters.
• Collaborate with design/dev teams to optimize UX for conversions.
• Manage e-commerce budget to maximize ROI.
• Monitor feedback across digital touchpoints and report KPIs.

Skills

E-commerce marketing

Social media management

SEO/SEM

Content marketing

Email marketing

Google Analytics

Conversion rate optimization

Budget management

Communication skills

Team mentorship

Education

Bachelor's degree in Marketing/Digital Marketing

Tools

Shopify

WooCommerce

Google Analytics

Job description

Placements24 is seeking a Senior E-commerce Marketing Specialist in Polokwane, Limpopo, to drive online sales and enhance brand visibility across social channels. You will optimize the customer journey and lead key marketing initiatives.

You will manage paid social campaigns, SEO/SEM, content and email marketing, analyse data, mentor junior team members, and collaborate with design and development to improve conversions.