Senior E-commerce Content Lead (Hybrid)

Placements24; Stellenbosch; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Competitive salary

Generous annual leave

Employee discount

Training and development opportunities

Descripción de la vacante

Placements24 in Stellenbosch, Western Cape, seeks a Senior E-commerce Content Strategist to develop and execute a comprehensive content strategy across product descriptions, blogs, social content, emails, and website copy. You will drive SEO and audience engagement to support sales in a hybrid setup.

You will lead editorial planning, coordinate with product, marketing and design teams, analyze performance, and manage freelance writers to ensure brand consistency and high-quality output.

Formación

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years in content strategy or content marketing, preferably in e-commerce.
• Proven experience in content strategies that drive engagement and conversions.
• Strong SEO understanding and keyword research skills.
• Excellent writing, editing and proofreading abilities.
• CMS experience and digital marketing tool familiarity.
• Ability to analyze data and inform content decisions.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Hybrid work capability from Stellenbosch, Western Cape.

Responsabilidades

• Develop and implement a comprehensive content strategy for the e-commerce platform.
• Conduct market research, keyword analysis, and competitor monitoring.
• Oversee editorial calendar and timely publication across channels.
• Collaborate with product, marketing and design teams to ensure brand consistency.
• Optimize content for SEO to improve organic visibility and traffic.
• Analyze content performance and provide actionable optimization insights.
• Manage relationships with freelance writers and other content creators.
• Ensure content adheres to brand guidelines and legal compliance.
• Develop understanding of target audience and update content strategies accordingly.
• Stay updated on content marketing trends and tools in e-commerce.

Conocimientos

Content strategy

SEO

CMS experience

Editorial calendar management

Data analysis

Stakeholder collaboration

Content writing/editing

Educación

Bachelor's degree in Marketing/Communications/Journalism/English

Herramientas

CMS tools

SEO tools

Google Analytics

Descripción del empleo

Placements24 in Stellenbosch, Western Cape, seeks a Senior E-commerce Content Strategist to develop and execute a comprehensive content strategy across product descriptions, blogs, social content, emails, and website copy. You will drive SEO and audience engagement to support sales in a hybrid setup.

You will lead editorial planning, coordinate with product, marketing and design teams, analyze performance, and manage freelance writers to ensure brand consistency and high-quality output.