Senior E-commerce Content Strategist—SEO & Conversions

Placements24; George; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Collaborative environment

Job summary

Placements24 in George, Western Cape, seeks a Senior E-commerce Content Strategist to lead content across product descriptions, category pages, blogs, and social media. You will shape the customer journey with compelling, SEO-aware content and ensure consistency with brand voice.

You will manage a content calendar, collaborate with design and marketing, mentor junior writers, and analyze performance to optimize engagement and conversions.

Qualifications

• Extensive experience in content strategy, marketing, or copywriting with a focus on ecommerce.
• Strong SEO knowledge and ability to apply it to content for visibility.
• Excellent writing, editing, and proofreading in English.
• Proficiency with CMS and ecommerce platforms.
• Experience with analytics tools (Google Analytics) to measure content performance.
• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform to drive traffic, engagement, and sales.
• Oversee creation of SEO-optimized content including product descriptions, category pages, blogs, landing pages, emails, and social copy.
• Conduct keyword research and competitor analysis to identify opportunities.
• Manage a content calendar and ensure timely delivery across channels.
• Collaborate with design, marketing, and product teams to ensure on-brand, accurate content.
• Analyze content performance and refine strategies to improve results.
• Edit and proofread content for clarity and style; mentor junior writers or freelancers.
• Stay updated on industry trends and emerging formats to maintain a competitive edge.

Skills

Content strategy

Content marketing

Copywriting

SEO

CMS

Google Analytics

Keyword research

Project management

Mentoring

Education

Bachelor's degree in English/Marketing/Communications

Tools

CMS platforms

E-commerce platforms

Job description

Placements24 in George, Western Cape, seeks a Senior E-commerce Content Strategist to lead content across product descriptions, category pages, blogs, and social media. You will shape the customer journey with compelling, SEO-aware content and ensure consistency with brand voice.

You will manage a content calendar, collaborate with design and marketing, mentor junior writers, and analyze performance to optimize engagement and conversions.