Hybrid E-commerce Content Strategist | SEO & Growth Driver

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary package.

Hybrid working arrangement offering?

Opportunities for professional develop

Engaging and creative work environment

Contribute to shaping the brand'sオンライン

Work within a supportive team in Bloem

Product discounts.

Annual performance reviews.

Job summary

Placements24 in Bloemfontein is seeking an E-commerce Content Strategist to shape our online voice and drive growth through compelling, SEO-focused content across product pages, blogs, emails, and social media.

You will own content strategy, manage calendars, collaborate with marketing and product teams, and analyze performance to refine tactics. A marketing or communications background is preferred.

Qualifications

• 3+ years in content strategy, content creation, or digital marketing focused on e-commerce.
• Excellent writing, editing, and proofreading with published portfolio.
• Proven experience with SEO best practices and keyword research tools.
• Familiarity with CMS and social media management tools.
• Understanding of e-commerce principles and content-driven sales.
• Ability to analyze content performance and inform strategy.
• Strong organizational and project management skills.
• Excellent communication and collaboration.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Experience with email marketing platforms is a plus.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with e-commerce goals.
• Create high-quality, SEO-optimized content for website pages, product descriptions, blogs, social media, and emails.
• Manage editorial calendar and ensure timely publication across channels.
• Conduct keyword research and competitor analysis to identify content opportunities.
• Collaborate with design, marketing, and product teams for brand consistency.
• Monitor content performance using analytics and provide actionable insights.
• Stay updated on trends in content marketing, social media, and e-commerce.
• Manage freelance writers or content creators as needed.
• Ensure all content adheres to brand guidelines and quality standards.

Skills

Content strategy

Copywriting

SEO

CMS

Social media management

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS platforms

Social media management tools

Email marketing platforms

SEO tools

Job description

Placements24 in Bloemfontein is seeking an E-commerce Content Strategist to shape our online voice and drive growth through compelling, SEO-focused content across product pages, blogs, emails, and social media.

You will own content strategy, manage calendars, collaborate with marketing and product teams, and analyze performance to refine tactics. A marketing or communications background is preferred.