Senior E-commerce Content Strategist — Hybrid & SEO‑Driven

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Hybrid working model

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks a Senior E-commerce Content Strategist to lead content strategy across the website, blog, social media, and email campaigns. You will shape brand storytelling, optimize conversion, and coordinate with cross-functional teams to ensure a cohesive online voice.

The role demands a strong SEO background, excellent writing, and a proven track record in e-commerce content.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Develop and implement a holistic content strategy for e-commerce to drive traffic and conversions.
• Oversee creation, editing and publishing of product descriptions, blog posts, social content, emails, and ad copy.
• Conduct keyword research and apply SEO best practices to content.
• Analyze content performance and refine strategy based on data insights.
• Collaborate with marketing, design, product and sales to ensure consistent brand messaging.
• Manage a content calendar and ensure timely delivery of assets.
• Maintain brand voice and tone across outputs.
• Explore new formats and channels to engage the target audience.
• Coordinate with freelancers and writers as needed.
• Stay updated on industry trends and competitor content strategies.

Skills

Content strategy

SEO

CMS (WordPress)

Google Analytics

Editorial writing

Cross-functional collaboration

Education

Bachelor's degree in Marketing / Communications

Tools

CMS

Google Analytics

Job description

Placements24 in Richards Bay, KwaZulu-Natal, seeks a Senior E-commerce Content Strategist to lead content strategy across the website, blog, social media, and email campaigns. You will shape brand storytelling, optimize conversion, and coordinate with cross-functional teams to ensure a cohesive online voice.

The role demands a strong SEO background, excellent writing, and a proven track record in e-commerce content.