Hybrid E-commerce Content Marketing Strategist

Placements24; Stellenbosch; Híbrido; ZAR 350.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Hybrid work model

Professional development

Descripción de la vacante

Placements24 in Stellenbosch, Western Cape, is seeking an E-commerce Content Marketing Specialist. You will craft content strategies, write product-centric copy, and optimize for SEO and social channels to engage customers and drive conversions.

The role collaborates with marketing, sales, and product teams to ensure brand-consistent messaging and measurable business impact. A hybrid work arrangement supports in-office collaboration with remote flexibility.

Formación

• Proven experience in content marketing, copywriting, or a related role, preferably within e-commerce.
• Strong understanding of SEO principles and keyword research tools.
• Excellent writing, editing, and proofreading skills with a meticulous eye for detail.
• Experience creating various types of digital content (blog posts, website copy, social media).
• Familiarity with CMS and social media platforms.
• Ability to analyze content performance data and translate insights into actionable strategies.

Responsabilidades

• Develop and implement a content marketing strategy aligned with e-commerce goals and target audiences.
• Create engaging and informative content, including blog posts, product descriptions, website copy, social media updates, and email newsletters.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Collaborate with designers and videographers to produce visually appealing multimedia content.
• Manage the content calendar and ensure timely publication across all relevant platforms.
• Analyze content performance metrics, such as traffic, engagement, and conversions, and use data to refine strategies.
• Monitor industry trends and competitor content to identify opportunities and maintain a competitive edge.
• Optimize existing content for better performance and user experience.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.
• Contribute to brainstorming sessions for new content ideas and marketing campaigns.

Conocimientos

Content strategy

Copywriting

SEO

CMS platforms

Social media management

Analytics

Creativity

Editing & proofreading

Project management

Content optimization

Educación

Bachelor's degree in Marketing, Communications, Journalism, or related field

Herramientas

CMS platforms (WordPress/Shopify)

Keyword research tools

Google Analytics

Descripción del empleo

Placements24 in Stellenbosch, Western Cape, is seeking an E-commerce Content Marketing Specialist. You will craft content strategies, write product-centric copy, and optimize for SEO and social channels to engage customers and drive conversions.

The role collaborates with marketing, sales, and product teams to ensure brand-consistent messaging and measurable business impact. A hybrid work arrangement supports in-office collaboration with remote flexibility.