Senior E-Commerce Activation & Category Growth Lead

Procter & Gamble; Johannesburg; On-site; ZAR 1,200,000 - 1,900,000; Full time

Job summary

Procter & Gamble in Johannesburg seeks a Senior Sales Manager for E-com Activation & Category Strategy to lead end-to-end online activation across pure-play marketplaces, Q-Com platforms and retailer-owned e-com sites. You will translate brand and category strategy into a superior digital shelf, retailer media and category growth plans.

You will collaborate with KAM, Brand Marketing, Analytics & Insights, Finance and Product Supply to align priorities, investment and forecasting, driving ROAS

Qualifications

• Bachelor's degree in Commerce, Business Science, Marketing, Digital Commerce or a related field.
• 7–10 years’ progressive experience in e-com, digital commerce, shopper marketing, category management or retail media within FMCG, consumer goods or a leading retailer/marketplace.
• Demonstrated ownership of digital shelf, retailer media and online category or commercial activation across multiple brands or categories.
• Proven ability to translate shopper, search, content, media and sales data into clear commercial actions and measurable results.
• Experience managing agencies, media partners, digital-shelf platforms or external technology providers.
• Knowledge of e-com KPIs, including traffic, conversion, share of search, content compliance, availability, ROAS and promotional ROI.
• Advanced proficiency in Excel and PowerPoint; experience with digital shelf analytics, retailer media and e-com measurement tools.
• Hands-on experience with leading marketplaces, Q-Com players and retailer-owned e-com platforms; RSA retail experience is advantageous.
• Experience with sponsored search, retailer display media, audience targeting, content syndication, SEO and ratings-and-reviews.
• Experience shaping online assortment, price-pack architecture, promotional strategy and digital launch plans for FMCG categories.
• Familiarity with platforms and partners such as Amazon, Takealot, Checkers Sixty60, Pick n Pay asap! and Woolies Dash is advantageous.

Responsibilities

• Set and lead the e-com activation and category strategy across pure-play, Q-Com and retailer-owned online platforms.
• Own digital shelf excellence across the portfolio, including product titles, descriptions, taxonomy, keywords, images, video, enhanced content, ratings and reviews.
• Improve visibility and conversion through retailer search optimization and continuous testing.
• Ensure accurate, compliant and consistent product content across platforms and launches.
• Build the retailer media strategy and annual investment plan, aligned to brand priorities, retailer calendars and customer JBPs.
• Lead sponsored search, display, audience-targeted media campaigns in partnership with customers, brand teams and agencies.
• Manage campaign briefing, budgets, execution, optimization and post-campaign learning, with clear accountability for ROAS, incrementality and profitable sales growth.
• Develop retailer-specific category growth strategies covering assortment, pricing, merchandising, promotions and portfolio priorities.
• Translate consumer, shopper and e-com data into persuasive category stories and recommendations for retail partners.
• Lead the e-com activation plan for innovation launches, ensuring content readiness, media support, availability and visibility from day 1.
• Partner closely with KAM, Brand Marketing, A&I, Finance and Product Supply to align priorities, investment, forecasting and execution.
• Define and report a scorecard covering content compliance, availability, search visibility, traffic, conversion, media efficiency, share and sales.
• Manage relevant agencies, technology partners and retailer media networks, setting clear standards and ensuring disciplined delivery.
• Build Org capability through playbooks, training and best-practice sharing and stay ahead of emerging e-com, retail-media, shopper trends.

Skills

Digital commerce

Category management

Retail media

Data analysis

Cross-functional leadership

Content optimization

Education

Bachelor's degree in Commerce/Business Science/Marketing/Digital Commerce or related field

Tools

Excel

PowerPoint

Job description

Procter & Gamble in Johannesburg seeks a Senior Sales Manager for E-com Activation & Category Strategy to lead end-to-end online activation across pure-play marketplaces, Q-Com platforms and retailer-owned e-com sites. You will translate brand and category strategy into a superior digital shelf, retailer media and category growth plans.

You will collaborate with KAM, Brand Marketing, Analytics & Insights, Finance and Product Supply to align priorities, investment and forecasting, driving ROAS