Senior Digital PR & SEO Campaigns Lead

Placements24; Sandton; Sur place; ZAR 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Medical & dental coverage

Retirement annuity

Training opportunities

Bonuses

Generous leave

Résumé du poste

Placements24 in Sandton, Gauteng, seeks a visionary Digital PR Manager to blend traditional PR with cutting-edge digital strategies, elevating client visibility and measurable results.

The role involves crafting campaigns, securing media coverage, building journalist and influencer relationships, and optimizing content for SEO within a fast-paced agency. A strong online-coverage portfolio is highly valued.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related discipline.
• Minimum of 6 years of experience in digital PR, online marketing, or a similar capacity.
• Proven experience in developing and executing successful digital PR campaigns with a strong portfolio of online coverage and link-building successes.
• In-depth knowledge of SEO best practices, content marketing, social media marketing, and online reputation management.
• Proficiency with digital PR tools, analytics platforms (Google Analytics, SEMrush), and social media management software.
• Excellent writing, editing, and communication skills, with a flair for digital storytelling.
• Strong analytical skills and the ability to interpret data to drive strategy.
• Experience in managing online communities and influencer relations.
• Ability to work effectively in a fast-paced agency environment and manage multiple client accounts.

Responsabilités

• Develop and implement integrated digital PR strategies that align with clients' overall marketing and business goals.
• Build and nurture relationships with online journalists, bloggers, influencers, and digital media outlets.
• Create compelling digital content, including online press releases, blog posts, social media updates, and website copy, optimized for search engines.
• Manage and execute online reputation management campaigns, monitoring brand mentions and responding strategically.
• Plan and execute outreach campaigns to secure high-quality backlinks and improve search engine rankings.
• Oversee social media engagement strategies, fostering community growth and interaction.
• Analyze digital PR campaign performance using relevant tools (e.g., Google Analytics, social media analytics) and provide actionable insights.
• Collaborate with SEO, content, and social media teams to ensure cohesive online presence strategies.
• Stay ahead of digital trends, new platforms, and emerging online PR opportunities.

Connaissances

Digital PR

SEO

Content marketing

Analytics

Influencer relations

Writing

Agency environment

Formation

Bachelor's degree in Marketing/PR

Outils

Google Analytics

SEMrush

Social media tools

Description du poste

Placements24 in Sandton, Gauteng, seeks a visionary Digital PR Manager to blend traditional PR with cutting-edge digital strategies, elevating client visibility and measurable results.

The role involves crafting campaigns, securing media coverage, building journalist and influencer relationships, and optimizing content for SEO within a fast-paced agency. A strong online-coverage portfolio is highly valued.