Remote Senior Digital Marketing & PR Lead

Placements24; Bloemfontein; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Health and wellness benefits

Professional development & online课程

Résumé du poste

Placements24 is seeking a Senior Digital Marketing & PR Specialist for a fully remote role within South Africa. You will develop and execute integrated digital marketing strategies to boost brand awareness, customer acquisition, and online engagement across SEO/SEM, content, social media, and PR.

The ideal candidate will lead content creation, media outreach, and analytics-driven optimization. You will collaborate with cross-functional teams, stay ahead of digital trends, and leverage

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 5+ years of experience in digital marketing and public relations, with integrated campaigns.
• Proven track record in social media campaigns, SEO/SEM, and content marketing.
• Experience in media outreach and securing PR coverage.
• Excellent writing, editing, and communication skills.
• Proficiency with Google Analytics, Google Ads, social media platforms, and email marketing tools.
• Strong analytical skills and ability to translate data into strategy.
• Ability to work independently and manage multiple remote projects.

Responsabilités

• Develop and execute digital marketing strategies (SEO, SEM, content, social, email).
• Create engaging content for blogs, social, website, and emails.
• Grow and manage social media presence and community engagement.
• Perform keyword research and apply SEO best practices.
• Plan and run paid campaigns to generate leads and sales.
• Develop PR strategies, media outreach, press releases, and influencer collaborations.
• Monitor mentions, track coverage, and manage online reputation.
• Analyze campaigns with Google Analytics and social insights; report findings.

Connaissances

Digital marketing

Public relations

SEO/SEM

Content creation

Social media management

Analytics

Writing

Communication

Formation

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Outils

Google Analytics

Google Ads

Email marketing software

Social media management tools

Description du poste

Placements24 is seeking a Senior Digital Marketing & PR Specialist for a fully remote role within South Africa. You will develop and execute integrated digital marketing strategies to boost brand awareness, customer acquisition, and online engagement across SEO/SEM, content, social media, and PR.

The ideal candidate will lead content creation, media outreach, and analytics-driven optimization. You will collaborate with cross-functional teams, stay ahead of digital trends, and leverage