Senior Marketing Manager

Hire Resolve; Johannesburg; On-site; ZAR 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

A well-established motor vehicle company in Johannesburg is looking for an experienced Group Marketing Manager to lead and oversee all marketing and communication activities. This role requires 8–10 years of experience in marketing management, strong leadership skills, and a proven track record in developing comprehensive marketing strategies. The successful candidate will take full ownership of the company's branding initiatives and digital marketing efforts, ensuring alignment with business goals. Competitive salary based on skills and experience.

Qualifications

• 8–10+ years’ experience in marketing management, preferably within retail, automotive, or franchise environments.
• Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
• Strong understanding of both digital and traditional marketing disciplines.
• Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
• Exceptional leadership, communication, and stakeholder management skills.
• Commercially astute, data-driven, and detail-oriented with strong project management capabilities.
• Solid understanding of CRM systems and digital transformation initiatives.

Responsibilities

• Develop and implement integrated marketing strategies that directly support revenue growth.
• Take complete ownership of all brand marketing initiatives.
• Manage and guide all ATL, BTL, and TTL marketing campaigns.
• Oversee cross-brand marketing calendars to ensure consistent messaging.
• Lead the implementation of CRM and all core marketing-related systems.
• Supervise internal teams and outsourced service providers to ensure excellence and accountability.
• Maintain oversight of the marketing budget and ROI.
• Direct and approve creative direction, visual identity, and tone of voice across brands.
• Oversee analytics reporting (Google Analytics, CRM dashboards) to drive data-based decisions.
• Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports.
• Ensure continuous improvement of Customer Experience (CX) and UX/UI standards on all digital platforms.
• Strengthen customer communication and community management across touchpoints.

Skills

Digital marketing

Leadership

Stakeholder management

Data-driven decision making

CRM systems

Project management

Analytics

SEO/ PPC

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM software

Google Analytics

SEO tools

Job description

A motor vehicle business that handles vehicle retail, rentals, and related services is seeking a strategic and experienced Group Marketing Manager to architect and oversee all marketing and communication activities across the organization.

Responsibilities

• Develop and implement integrated marketing strategies (digital, print, PR, events) that directly support revenue growth and customer retention.

• Take complete ownership of all brand marketing initiatives, ensuring consistency, efficiency, and alignment with overall business and brand goals.

• Manage and guide all ATL, BTL, and TTL marketing campaigns and activities.

• Oversee cross-brand marketing calendars and ensure consistent messaging across all channels.

• Lead the implementation and management of CRM, leads management, and all core marketing-related systems.

• Supervise internal teams and outsourced service providers (web developers, SEO, agencies, designers, etc.) to ensure excellence and accountability.

• Maintain oversight of the marketing budget, ensuring efficient allocation and strong ROI.

• Direct and approve creative direction, visual identity, and tone of voice across all brands and touchpoints.

• Oversee analytics reporting (Google Analytics, CRM dashboards) to drive data-based decision-making.

• Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.

• Ensure continuous improvement of the Customer Experience (CX) and maintain best-practice UX/UI standards on all digital platforms.

• Strengthen customer communication and community management across all digital and physical touchpoints.

Minimum Requirements

• Bachelor’s degree in Marketing, Business, or related field.

• 8–10+ years’ experience in marketing management, preferably within retail, automotive, or franchise environments.

• Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.

• Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.

• Exceptional leadership, communication, and stakeholder management skills.

• Commercially astute, data-driven, and detail-oriented with strong project management capabilities.

• Solid understanding of CRM systems and digital transformation initiatives.

Benefits

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IFyou meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [e-mail]