Digital Marketing Manager (Boksburg)

Datafin; Gauteng; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading South African vehicle rental brand is seeking a Digital Marketing Manager to enhance their marketing strategies across various platforms. The ideal candidate will have over 5 years of experience in a dynamic marketing role, excelling in campaign execution and data analysis. Responsibilities include crafting strategies, managing social media presence, and collaborating with teams to deliver impactful campaigns. This role requires strong communication and project management skills. Join a vibrant team in Gauteng and drive adventure marketing forward.

Qualifications

• 5+ years experience in a results-driven marketing role.
• Proven experience building and executing marketing plans that convert.
• Ability to perform under pressure.

Responsibilities

• Craft and roll out powerful marketing strategies across various platforms.
• Execute multi-channel campaigns targeting travelers.
• Manage and grow social media presence with on-brand content.

Skills

Content creation

Project management

Communication

Data analysis

Social media management

Tools

Google Analytics

Hotjar

CRM/automation platforms

Job description

Digital Marketing Manager (Boksburg) – Media/Marketing/Sales – Gauteng, South Africa

OVERVIEW:

Ready to market adventure? A leading South African vehicle rental brand with over 36 years of industry success is looking for a hands‑on, creative, and data‑savvy Marketing Manager to join their dynamic Johannesburg‑based team. If youre a natural storyteller with a strategic mind, an eye for performance, and a passion for connecting people to unforgettable travel experiences this role was made for you. Youll be responsible for driving campaigns from concept to execution, collaborating across teams, and making sure every marketing move delivers impact.

🔥 What You'll Do:

• Craft and roll out powerful marketing strategies across digital, print, social and event platforms.
• Execute multi‑channel campaigns that speak to adventurers, explorers, and everyday travelers alike.
• Manage and grow social media presence with meaningful, on‑brand content.
• Track, report, and analyse performance using tools like Google Analytics and Hotjar then optimise like a pro.
• Support events from concept to on‑the‑ground execution.
• Collaborate with creatives, digital teams, and external providers to bring campaigns to life.

What You Bring:

• 5+ years experience in a results‑driven marketing role.
• Proven experience building and executing marketing plans that convert.
• A hands‑on approach you love doing the work, not just directing it.
• Excellent communication, project management, and multitasking skills.
• Solid experience with digital tools like Google Analytics, Hotjar, and CRM/automation platforms.
• A flair for content, a strategic mindset, and the ability to perform under pressure.
• Bonus: Experience with platforms like AutoSLM, Keyloop (CDK), Autotrader, or Cars.co.za.