Senior Digital Marketing & E-commerce Analytics Lead Remote

Placements24; Centurion; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive salary

Job summary

Placements24 seeks a Senior Digital Marketing & E-commerce Analyst who thrives on turning complex data into actionable strategies. You will derive insights from multiple data sources, build dashboards, and guide marketing spend and site optimizations to grow e-commerce revenue.

This role supports cross-functional teams and requires strong SQL, analytics, and visualization skills. The ideal candidate has a master's in a quantitative field, 7+ years in analytics, and experience with Google/Adobe

Qualifications

• Master's degree in Statistics, Economics, Data Science, Marketing Analytics, or related field.
• 7+ years of experience in digital marketing analytics or e-commerce analytics.
• Advanced proficiency in web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Experience with data visualization tools (Tableau, Power BI).
• Strong SQL skills for data extraction/manipulation.
• Statistical analysis and modeling capabilities.
• Understanding of digital marketing channels and performance metrics.
• Excellent analytical, problem-solving, and communication skills.
• Experience with A/B testing methodologies and tools.

Responsibilities

• Analyze large data volumes from sources (website analytics, CRM, social, ads) to identify trends.
• Develop dashboards and reports to track KPIs for marketing and e-commerce.
• Analyze campaign performance, customer behavior, conversion funnels, and A/B tests.
• Provide data-driven recommendations to optimize spend and website conversions.
• Conduct market research and competitive analysis for opportunities/threats.
• Collaborate with marketing, product, and sales to understand data needs.
• Identify opportunities for data collection/reporting automation.
• Stay updated on trends in digital analytics and marketing tech.
• Develop predictive models to forecast outcomes and CLV.
• Explain findings clearly to technical and non-technical stakeholders.

Skills

Analytical thinking

Communication

Problem solving

Statistical modeling

Education

Master's degree in Statistics or Data Science

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

A/B testing

Job description

Placements24 seeks a Senior Digital Marketing & E-commerce Analyst who thrives on turning complex data into actionable strategies. You will derive insights from multiple data sources, build dashboards, and guide marketing spend and site optimizations to grow e-commerce revenue.

This role supports cross-functional teams and requires strong SQL, analytics, and visualization skills. The ideal candidate has a master's in a quantitative field, 7+ years in analytics, and experience with Google/Adobe