Senior Digital Content Producer - Viral Marketing Campaigns

Placements24; Kempton Park; On-site; ZAR 450,000 - 750,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid & retirement

Generous leave

Training & growth

Production tools access

Collaborative environment

Team-building events

Job summary

Placements24 in Tembisa, Gauteng, seeks a Senior Digital Content Producer to lead the ideation, scripting, production, and analysis of digital marketing campaigns. You will drive viral growth by crafting engaging content across social platforms, websites, and streaming services.

You will manage timelines and budgets, collaborate with designers, videographers, and copywriters, and optimize content using performance data. A strong portfolio and 6+ years in digital content production are essential.

Qualifications

• Minimum 6 years of experience in digital content production, marketing, or a related field.
• Demonstrable portfolio showcasing creative concepts and executed digital campaigns.
• Strong understanding of digital marketing principles, social media strategy, and content analytics.
• Proficiency in project management tools and content management systems (CMS).
• Excellent scriptwriting, storytelling, and communication skills.

Responsibilities

• Develop and pitch innovative content ideas for digital marketing campaigns across platforms.
• Oversee production of video, audio, and graphic content from concept to completion.
• Manage timelines, budgets, and resources for campaign delivery.
• Collaborate with marketing teams, designers, videographers, and copywriters to ensure cohesive messaging.
• Analyze campaign performance data and use insights to optimize strategies.
• Stay current with digital marketing trends and best practices in content creation.
• Manage relationships with external vendors and agencies as needed.
• Ensure content adheres to brand guidelines and legal requirements.

Skills

Digital content production

Marketing principles

Social media strategy

Content analytics

CMS proficiency

Scriptwriting

Communication

Education

Bachelor's degree in Marketing/Communications/Film Production

Tools

Adobe Premiere Pro

Final Cut Pro

Adobe Photoshop

Illustrator

CMS

Job description

About the Role

Our client is seeking a highly creative and results-driven Senior Digital Content Producer to conceptualize, develop, and execute cutting-edge digital marketing campaigns. This role is at the forefront of digital storytelling, focusing on creating engaging and shareable content that resonates with target audiences and drives viral growth. You will be responsible for managing the entire content lifecycle, from ideation and scripting to production and post-launch analysis. This is a fantastic opportunity to join a dynamic team and contribute to innovative campaigns that capture attention in the fast-paced digital realm. This position is based in Tembisa, Gauteng.

Key Responsibilities

• Develop and pitch innovative content ideas for digital marketing campaigns across various platforms including social media, websites, and streaming services.
• Oversee the production of high-quality video, audio, and graphic content from concept to completion.
• Manage project timelines, budgets, and resources efficiently to ensure successful campaign delivery.
• Collaborate with marketing teams, graphic designers, videographers, and copywriters to ensure cohesive messaging and brand consistency.
• Analyze campaign performance data and use insights to optimize future content strategies.
• Stay current with digital marketing trends, emerging platforms, and best practices in content creation.
• Manage relationships with external vendors and agencies as needed.
• Ensure all content adheres to brand guidelines and legal requirements.

Requirements

• Minimum of 6 years of experience in digital content production, marketing, or a related field, with a proven track record of successful viral campaigns.
• Demonstrable portfolio showcasing creative concepts and executed digital campaigns.
• Strong understanding of digital marketing principles, social media strategy, and content analytics.
• Proficiency in project management tools and content management systems (CMS).
• Excellent scriptwriting, storytelling, and communication skills.
• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Illustrator) is a plus.
• Ability to work effectively under pressure and manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Film Production, or a related discipline.
• A keen eye for detail and a passion for creating impactful digital experiences.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive medical aid and retirement savings plan.
• Generous leave allocation, including personal and family responsibility leave.
• Opportunities for training and career advancement within a growing company.
• Access to the latest production tools and technologies.
• A stimulating and collaborative work environment in Tembisa, Gauteng.
• Team-building events and social gatherings.