Senior Crm Specialist

Initiate; Cape Town; On-site; ZAR 540,000 - 900,000; Full time

Job summary

Initiate in Cape Town seeks a Senior CRM Specialist to lead data-driven campaigns and craft personalised player journeys across the entire lifecycle. You will play a pivotal role in driving engagement, retention and lifecycle marketing for a fast-growing iGaming and sports betting operation.

You will design and execute multi-channel CRM strategies, build dynamic segments, and collaborate with Marketing, Product and Analytics to optimise campaigns while ensuring compliance with regulatory and

Qualifications

• 2+ years' experience in CRM, Lifecycle Marketing or Direct Marketing.
• Experience in iGaming, Sports Betting or digital entertainment is advantageous.
• Proven experience managing multi-channel CRM campaigns.
• Experience with platforms such as Optimove, Braze, FastTrack, Salesforce Marketing Cloud or similar.
• Strong analytical skills with proficiency in Excel or Google Sheets.

Responsibilities

• Plan and execute multi-channel CRM campaigns across Email, SMS, Push and On-site.
• Build and optimise player lifecycle journeys from onboarding to reactivation.
• Develop player segments using behavioural, transactional and value-based data.
• Personalise campaigns based on player preferences, behaviour and value.
• Monitor CRM performance, retention, conversion and churn.
• Conduct A/B testing and use data to optimise campaigns.
• Collaborate with Marketing, Product, Analytics and Creative teams.
• Ensure all communications meet regulatory and responsible gaming requirements.

Skills

CRM experience

Lifecycle marketing

Direct marketing

Multi-channel campaigns

Data-driven mindset

Analytical skills

Tools

Optimove

Braze

FastTrack

Salesforce Marketing Cloud

Excel / Google Sheets

Job description

Are you a CRM professional who knows how to turn player data into engagement, retention, and revenue?

A fast-growing iGaming & Sports Betting operator is looking for a Senior CRM Specialist to lead targeted, data-driven campaigns and create personalised player journeys across the full lifecycle.

This is a great opportunity to join a high-growth operation and play a key role in player engagement, retention, and lifecycle marketing.

The Role

You'll be responsible for developing and executing CRM strategies that engage players from onboarding through to retention and reactivation.

Key Responsibilities

• Plan and execute multi-channel CRM campaigns across Email, SMS, Push and On-site
• Build and optimise player lifecycle journeys, including onboarding, activation, retention and reactivation
• Develop player segments using behavioural, transactional and value-based data
• Personalise campaigns based on player preferences, behaviour and value
• Monitor CRM performance, retention, conversion and churn
• Conduct A/B testing and use data to continuously optimise campaignsCollaborate with Marketing, Product, Analytics and Creative teams
• Ensure all communications meet regulatory and responsible gaming requirements

What We're Looking For

• 2+ years' experience in CRM, Lifecycle Marketing or Direct Marketing
• Experience in iGaming, Sports Betting or digital entertainment is highly advantageous
• Proven experience managing multi-channel CRM campaigns
• Experience with platforms such as Optimove, Braze, FastTrack, Salesforce Marketing Cloud or similar
• Strong analytical skills with proficiency in Excel or Google Sheets
• Excellent attention to detail, organisation and communication skills
• A data-driven, commercial and proactive mindset

Why Join?

This is an opportunity to work at the heart of a high-growth iGaming operation, using data, technology and marketing strategy to directly influence player engagement and retention.