Lead – Player Growth & CRM

Nurturing Futures (Pty) Ltd; Durban; Remote; Full time

Benefits offered by this job

Fully remote environment

High ownership, high impact role

Compensation paid in crypto

Job summary

A forward-thinking digital business is seeking a Player Growth & CRM Lead to own player-driven revenue and optimize the entire player lifecycle. This remote role involves designing automated journeys, analyzing cohorts for growth opportunities, and enhancing retention through effective strategies. Ideal candidates should have hands-on experience with Customer.io and a strong background in iGaming or similar environments. Join a dynamic team focused on high impact and growth in a modern work environment.

Qualifications

• Proven hands-on experience with Customer.io.
• Strong understanding of segmentation, cohorts, and behavioural analytics.
• Experience in iGaming, betting, crypto, or high-frequency transactional environments.

Responsibilities

• Build automated journeys to drive player deposits and gameplay.
• Design promotional mechanics that influence player behaviour.
• Analyse cohorts to uncover revenue gaps and growth opportunities.

Skills

Customer.io experience

Segmentation and cohorts understanding

Behavioural analytics

Performance-driven mindset

Crypto and iGaming experience

Job description

🚀 Player Growth & CRM Lead - 📍 Fully Remote | 💰 Paid in Crypto

About the Role

We’re building a new venture in South Africa for a US-based client developing AI-powered solutions for next-generation iGaming businesses.

This is not a traditional CRM role.

We’re not looking for someone to manage campaigns or send newsletters.

We’re looking for someone who owns player-driven revenue.

In this role, you’ll take full control of how players deposit, engage, and return — designing and optimising the entire lifecycle to drive growth, retention, and profitability.

If you naturally think in funnels, triggers, and behavioural psychology, this role was built for you.

🎯 What You’ll Own

• End-to-end player lifecycle strategy (acquisition → activation → retention → reactivation)
• Full lifecycle communication (email, push, SMS, in-product messaging)
• Complete ownership of Customer.io (flows, triggers, events, data models)
• Promotions engine: bonuses, free spins, VIP programmes, reactivation offers
• Advanced segmentation (high-value players, casuals, dormant users, etc.)
• Continuous experimentation through A/B testing
• Core metrics: LTV, ARPU, retention, churn

⚡ What You’ll Be Doing

• Building automated journeys that directly drive player deposits and gameplay
• Designing promotional mechanics that influence player behaviour
• Analysing cohorts to uncover revenue gaps and growth opportunities
• Launching, measuring, and optimising campaigns in real time
• Partnering with product and data teams to ensure clean tracking and insights
• Removing anything that doesn’t contribute to measurable revenue growth

🧠 What We’re Looking For

• Proven hands‑on experience with Customer.io (deep operational knowledge)
• Strong understanding of segmentation, cohorts, and behavioural analytics
• Experience in iGaming, betting, crypto, or high‑frequency transactional environments
• A performance-driven mindset focused on conversion and retention
• Comfortable owning and being accountable for revenue-impacting metrics
• Ability to move fast, make decisions with imperfect data, and continuously optimise

📈 What Success Looks Like

• Increased deposit frequency and player activity
• Improved retention and reduced churnMore efficient and strategic promotional spend
• Clear, measurable ownership of CRM-driven revenue

🚫 What This Role Is Not

• Not a content or copywriting role
• Not a newsletter or campaign execution role
• Not a junior lifecycle marketing position

🌍 Why Join Bitfortune

• Fully remote environment
• High ownership, high impact role
• Work at the intersection of growth, data, and player psychology
• Direct influence on revenue
• Compensation paid in crypto — aligned with a forward-thinking, digital-first business

📩 Apply: Send your CV and salary expectations to [e-mail]