Retention Marketer

Betway Africa; Johannesburg; On-site; ZAR 400,000 - 650,000; Full time

Job summary

Betway Africa is seeking aRetention Marketer to map and grow retained customer value in the South African market. You will lead retention campaigns, segment audiences, and collaborate with CX and marketing teams to maximize activity and revenue.

Ideal candidates have a marketing degree, at least 3 years in marketing within the betting or online gaming space, and a proven ability to drive data-driven results through strategic campaigns and cross-functional teamwork.

Qualifications

• Marketing degree or equivalent experience required.
• Minimum 3 years in marketing, preferably in betting or online gaming.
• Strong analytical and strategic thinking with data-driven approach.
• Excellent written and verbal communication and presentation skills.

Responsibilities

• Develop and implement retention campaigns across the SA market.
• Manage retention lifecycle calendar and localised campaigns.
• Analyze customer data to improve retention and revenue.
• Collaborate with CX and web marketing teams to test interventions.
• Measure outcomes with pre/post analyses and report results.

Skills

Marketing Strategy

Project Management

Data Analysis

Communication

Cross-functional Collaboration

Education

Marketing Degree

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who We Are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
The Retention Marketer will be responsible for mapping the retained customer’s journey and ensuring ongoing value extraction from a customer base consisting of converted and active casino bettors across the South African market. The Retention Marketer will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The roles’ primary objective is to maintain, develop and increase retention, activity rates, and revenue.
The Retention Marketer will need to assist the CX Team Lead to analyse customer base with reference to; user experience, adapt existing communications, develop and test new interventions and constantly strive to improve our overall customer conversion and retention rates and value extracted.
The Retention Marketer will possess a strong knowledge of the online casino space, possess an analytical approach and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes.

What You’ll Be Doing

Specific duties will include, but are not limited to, the following:

• Devise, generate and execute dynamic, innovative and cost-effective opening offers, evidencing segmentation knowledge especially around product as well as effective use of resources.
• Full responsibility for the retention Lifecycle calendar, to ensure our brand has exciting, localised, relevant campaigns.
• Develop and implement customer promotions:
• For retaining & growing the customer base through innovative and market-relevant campaigns.
• Continuously analyse market/competitors:
• Ensure all campaigns are competitive in the marketplace.
• Result analysis and reporting including:
• Outcomes
• Processes assessment and learnings with appropriate pre & post measurement and analysis.
• Ensure all product features and verticals are effectively marketed to segmented base.
• Customer personalisation strategy.
• Be responsible for maintaining the integrity of the player experience.
• Support other web marketing responsibilities as needed.
  

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential Skills You’ll Bring To The Table

The necessary skills that we require for this role include:

• Marketing Degree or relevant qualification/experience essential
• A minimum of 3 years’ experience in marketing, with experience in the verticals betting industry
• Ability to observe and analyse changes and trends in the casino betting market and use this data in strategic planning
• Good presentation skills with an attention to detail
• Strong project management skills
• Strategic and analytic mindset with proven commercial acumen
• Good interpersonal and negotiation skills across a diverse team
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change
• A desire to try new technologies, do great things, make an impact… create moments of WOW!
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
  

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards