Senior CRM & Lifecycle Marketing Lead

ManpowerGroup Malta

Gauteng

On-site

ZAR 520,000 - 900,000

Full time

31 hours ago

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Job summary

ManpowerGroup Malta is seeking an experienced CRM marketer to lead cross-functional lifecycle campaigns. You will design automated journeys, manage lead nurturing programs, and work with sales on lead scoring to boost conversions.

Responsibilities include segmentation, WhatsApp/SMS campaigns, re-engagement efforts, and rigorous performance reporting while upholding POPIA compliance. The role requires 6–10 years in CRM and hands-on experience with major platforms.

Qualifications

6–10 years' experience in CRM, lifecycle or email marketing.
Proven end-to-end lifecycle campaigns across multiple business units.
Hands-on with HubSpot and/or Salesforce Marketing Cloud.
Experience with WhatsApp Business messaging and SMS marketing.
Strong analytics with campaign testing, optimisation and reporting.
POPIA and data privacy awareness.
Agency experience is essential.

Responsibilities

Develop and implement CRM and lifecycle marketing strategies across multiple business units.
Design, build and manage automated customer journeys and lead nurturing campaigns.
Collaborate with sales to create lead scoring models and improve conversions.
Drive audience segmentation and personalised communications.
Plan and execute WhatsApp and SMS marketing campaigns.
Develop re-engagement campaigns to retain and convert leads.
Test and optimise messaging, campaigns and journeys.
Monitor email deliverability and ensure POPIA compliance.
Track and report on campaign performance, engagement and revenue impact.