CRM Lead: Lifecycle Growth, Personalization, Automation

Mr D; Wes-Kaap; In loco; ZAR 900.000 - 1.500.000; Tempo pieno

Vantaggi offerti da questo lavoro

Total Remuneration Package

Online Learning via Prosus Academy

Birthday leave

Confidential counselling

Free parking

Descrizione del lavoro

Mr D, a division of the Takealot Group, is seeking a CRM Lead in Cape Town to drive customer engagement, retention, and lifetime value. You will lead a high-performing CRM team and collaborate with Product, Data, Engineering, Marketing, and Merchandising to deliver personalised, scalable lifecycle marketing initiatives.

You will champion marketing automation, own the CRM calendar, and shape cross-functional strategies across the Takealot Group ecosystem.

Competenze

• Highly analytical and data-driven, with the ability to operate both strategically and hands-on in a fast-paced, high-growth environment.
• Confident and credible communicator with extensive experience presenting to Senior Management and Executives.
• Strong technical aptitude with a deep understanding of enterprise-level CRM and marketing automation platforms (e.g., Braze, Salesforce), customer insights tools, and statistical analysis techniques.
• Creative and commercially minded, with the ability to design and orchestrate multiple concurrent campaigns across diverse customer segments and business units.
• Strong problem-solving mindset with a pragmatic, solutions-oriented approach.

Mansioni

• Develop and execute Mr D’s end-to-end CRM strategies, with a strong focus on automation-led lifecycle marketing and personalisation at scale.
• Build and manage a customer-centric CRM calendar underpinned by always-on lifecycle automation, reducing reliance on one-off campaigns.
• Provide functional and disciplinary leadership to the CRM team, including direct reports and their teams.
• Ensure clear ownership across lifecycle strategy, execution, and optimisation.

Conoscenze

Data-driven

CRM platforms

Stakeholder comms

Campaign orchestration

Creative thinking

Formazione

Relevant tertiary qualification

Strumenti

Braze

Salesforce

Descrizione del lavoro

Mr D, a division of the Takealot Group, is seeking a CRM Lead in Cape Town to drive customer engagement, retention, and lifetime value. You will lead a high-performing CRM team and collaborate with Product, Data, Engineering, Marketing, and Merchandising to deliver personalised, scalable lifecycle marketing initiatives.

You will champion marketing automation, own the CRM calendar, and shape cross-functional strategies across the Takealot Group ecosystem.