Senior Content Strategist

Placements24; Sandton; Hybrid; ZAR 650,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional growth

Performance incentives

Job summary

Placements24 is seeking a Senior Content Strategist to join our marketing team in Sandton. You will lead the development and execution of content strategies that drive engagement, brand authority, and lead generation.

The role requires strong writing, SEO, and analytics skills with a data-driven approach in a hybrid work setting. You will collaborate with design, product, and marketing teams to ensure content is accurate, on-brand, and optimized across channels.

Qualifications

• Minimum 5 years of experience in content strategy or content marketing.
• Proven ability to develop and execute content strategies with measurable results.
• Excellent writing, editing, and proofreading skills in English.
• In-depth knowledge of SEO best practices, CMS, and digital analytics tools.
• Experience with audience research and persona development.
• Strong collaboration and communication in a hybrid work environment.

Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals and target audiences.
• Oversee creation, curation, and distribution of content across blogs, websites, social media, and email.
• Define content performance metrics and analyze data to measure effectiveness and identify areas for improvement.
• Conduct keyword research and competitive analysis to inform content and SEO efforts.
• Collaborate with design, product, and marketing teams to ensure on-brand, engaging content.
• Manage content calendars and editorial workflows for timely delivery of assets.

Skills

Content strategy

Content marketing

SEO

CMS

Digital analytics

Audience research

Project management

Writing

Tools

CMS platforms

Analytics tools

Job description

About the Role

Our client is seeking a strategic and creative Senior Content Strategist to join their marketing team in Sandton . This role is responsible for developing and overseeing the execution of content strategies that drive engagement, build brand authority, and support lead generation efforts. You will work cross-functionally to define content goals, target audiences, and key messaging, ensuring alignment with overarching marketing objectives. The position offers a hybrid work arrangement, combining office collaboration with remote flexibility. The ideal candidate possesses a strong understanding of content marketing principles, excellent writing and editorial skills, and a data-driven approach to content optimization.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals and target audience needs.
• Oversee the creation, curation, and distribution of high-quality content across various channels, including blogs, websites, social media, and email.
• Define content performance metrics and analyze data to measure the effectiveness of content initiatives and identify areas for improvement.
• Conduct keyword research and competitive analysis to inform content creation and SEO efforts.
• Collaborate with design, product, and marketing teams to ensure content is engaging, accurate, and on-brand.
• Manage content calendars and editorial workflows to ensure timely delivery of all content assets.

Requirements

• Minimum of 5 years of experience in content strategy, content marketing, or a related field, with a strong portfolio of work.
• Proven ability to develop and execute successful content strategies that achieve measurable results.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• In-depth knowledge of SEO best practices, content management systems (CMS), and digital analytics tools.
• Experience with audience research and persona development.
• Strong project management and communication skills, with the ability to collaborate effectively in a hybrid work environment.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work model providing flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and continuing education.
• A collaborative and innovative team culture.