Senior Journey & MarTech Analytics Strategist

Boardroom Appointments; Randburg; On-site; ZAR 1,000,000 - 1,500,000; Full time

Job summary

Boardroom Appointments seeks a Principal: Journey & MarTech Analytics to drive data-driven decisions across digital journeys and marketing technology platforms. The role requires deep experience in analytics, tagging, and marketing tech to optimize campaigns and ROI.

You will champion analytics delivery, collaborate with cross-functional teams, and lead the design of dashboards and insights that influence strategy and performance marketing across markets.

Qualifications

• Degree in an analytical field (e.g., Informatics, Computer Science) is required.
• Postgraduate qualification preferred.
• 5–8 years gathering requirements and analysing data.

Responsibilities

• Understand digital marketing tech usage for user journeys and analysis.
• Coordinate with marketing tech owners to ensure reporting requirements are met.
• Serve as super-user to help non-technical marketers run campaigns effectively.
• Manage marketing analytics requests with Data/Tech Teams or external vendors.
• Set up and maintain Adobe Analytics and Google Analytics tagging for campaigns.

Skills

MarTech analytics

Digital marketing analytics

GA/Adobe Analytics

Funnel analytics

A/B testing

Education

Degree in analytical field

Postgraduate qualification preferred

Tools

Adobe Analytics

Google Analytics

Google Tag Manager

Google Data Studio

Tableau/Power BI

Job description

Boardroom Appointments seeks a Principal: Journey & MarTech Analytics to drive data-driven decisions across digital journeys and marketing technology platforms. The role requires deep experience in analytics, tagging, and marketing tech to optimize campaigns and ROI.

You will champion analytics delivery, collaborate with cross-functional teams, and lead the design of dashboards and insights that influence strategy and performance marketing across markets.