Senior Brand Manager: Milky Lane

Famous Brands; Midrand; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Famous Brands is seeking a Senior Brand Manager to helm the marketing function across South Africa and African markets. You will lead strategic direction, manage budgets and collaborate with franchises to drive brand growth and innovation.

Responsibilities include planning, digital strategy, pricing, packaging, and cross-functional coordination. A strong track record in FMCG/retail branding and leadership is essential for success in this role.

Qualifications

• A suitable tertiary qualification in Marketing, Communication or Advertising.
• Significant experience in FMCG/Retail or Fast Food in a similar role (min 5 years).
• Franchising experience is preferable.
• Proven track record of leading teams and building brands.
• Experience managing budgets and working with budgets.

Responsibilities

• Develop and implement an annual Marketing Plan.
• Manage the Marketing budget based on collection of Franchisee marketing royalties.
• Oversee national Marketing activities above & below the line.
• Manage advertising agencies & marketing vendors.
• Oversee the media plan to meet brand objectives and expenditures.
• Drive pricing strategies and menu development with forecasts to minimize write-offs.
• Lead digital and social media strategy development and execution.
• Coordinate brand plans at National Franchisee events and regional roadshows.
• Present marketing overview to new franchisees and EXCO with quarterly updates.
• Interface with Product, Training, Operations, New Business & Regions.
• Implement CRM strategies to enhance customer retention and loyalty.
• Support Marketing across Retail and African markets.

Skills

Interpersonal skills

Communication

Financial acumen

PowerPoint

Excel

Proactive thinking

Multi-tasking

Deadline driven

Leadership

Analytical skills

Strategic thinking

Under pressure

Project management

Budget management

Education

Marketing/Communication/Advertising degree

Job description

Introduction

Senior Brand Manager

Job Grade: D2

Department: Marketing

Location: Waterfall

Employment Status: Permanent

Purpose Statement

The position of the Senior Brand Manager is responsible for the overall marketing function, strategic direction and value creation of the brand in South Africa & African markets.

Main Outputs and Responsibilities

• Develop and implement an annual Marketing Plan
• Manage the Marketing budget based on collection of Franchisee marketing royalties
• Assume accountability for all national Marketing activities above & below the line
• Management of Advertising agency & Marketing vendors
• Management of the media plan, ensuring that expenditure and Brand objectives are delivered on
• Accountability for Menu and New Product Development, building a two year innovation pipeline to meet brand objectives and ensuring accurate forecasts for promotions and new products to minimize write off costs
• Drive Menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GP's and deliver value to the brand's customer base and franchisees
• Development and implementation of pricing strategies
• Responsible for Packaging development
• Management of all consumer research to gain consumer insights that drive strategic decisions
• Implementation of best practices with regards Marketing Management and project Management
• Co-ordinate and present the brand's Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and Regional roadshows
• Presenting overview of the brand's Marketing to all new Franchisees
• Development & leverage of the digital and Social Media Strategy
• Interface with Product, Training, Operations, New Business & Regions
• Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty
• Provide a supportive Marketing role to the Retail and African markets
• Prepare and present to EXCO, comprehensive quarterly Marketing updates
• Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy
• Ownership of the brand CI, ensuring development and implementation of Marketing collateral in line with Brand CI
• Prepare statistical analysis to assist with decision making
• Management of Public relations and sponsorships where relevant

Education and Experience

Formal Education

• A suitable tertiary qualification in Marketing, Communication or Advertising

Experience

• A minimum of 5 years' experience in FMCG or Retail or the Fast Food Industry in a similar role
• Previous franchising experience is preferable
• Leading successful teams
• Strong track record of successfully building brands
• Has successfully managed people and teams
• Management of budgets

Knowledge And Skills

• Excellent interpersonal & presentation skills.
• Ability to effectively communicate at all levels
• Financial Acumen
• Computer literate, above average PowerPoint and Excel skills
• Proactive thinking
• Multi-task orientated
• Deadline driven
• Excellent leadership ability
• Strong analytical and strategic skills
• Ability to work well under pressure
• Project management skills
• Management of budget