Brand Manager

African Sales Company (ASCO); Midrand; On-site; ZAR 420,000 - 660,000; Full time

Job summary

African Sales Company (ASCO) is seeking a dynamic Brand Manager to strategically drive the brand portfolio. You will plan, manage and interpret international programs for local markets, ensuring profitable growth across channels.

The role involves coordinating national marketing programmes, monitoring spend, and launching promotions while overseeing stock and distribution to retailers.

Qualifications

• Marketing degree with proven experience in brand/marketing functions.
• Experience in digital marketing, social media or advertising is essential.
• Knowledge of lifestyle category and market segment required.

Responsibilities

• Plan, manage and strategise brand programs and campaigns.
• Drive national marketing programmes and retailer communications.
• Forecast, budget and monitor marketing spend monthly.
• Coordinate ATL and BTL strategies and promotions.
• Analyse market size, trends and product performance for store execution.

Skills

Marketing strategy

Brand management

Market research

Strong communication

Ability to work under pressure

Initiative / ownership

Time management

Education

Marketing degree

Tools

PowerPoint

Excel

Word

Job description

Reporting to: Brand Divisional General Manager

Main Purpose:

We are looking for a dynamic self starter to strategically drive the brand. To take responsibility for the planning, management and strategizing of the brands. The overall focus of the portfolio is the execution of the international program with local market interpretation. Taking responsibility for the overall financial performance of the brands, ensuring profitability and financial growth.

Key Results Area:

• Budget Control
• National marketing programme
• Above the line (ATL) and Below the line (BTL) marketing strategies
• Implementation of promotions
• Forecasting and the management of the supply chain process
• Stock management and distribution
• Launch programmes

Job Specific Requirements:

• To determine market size and performance trends within the retail chains utilising available data. Coordinating, assimilation and interpretation of data
• To review product group and brand SWOT analysis within the retail sector
• Monitor sales performance and suggest appropriate responses
• Sales involvement. Ensuring communication to the sales team on brand direction, equity guidelines, store execution, merchandising and marketing guidelines of the brand for all store level activities.
• Evaluating the performance of individual products, determining their position in terms of product life cycle and taking the necessary action in promotion, rationalisation and new product activities
• The setting of logically derived marketing objectives incorporating brand growth, sales, pricing and profit
• Formulation and implementation of the marketing strategy within the parameters of the policy set by the principals to ensure the achievement of marketing objectives
• Budgeting and forecasting
• The control and monitoring of marketing spend on a monthly basisThe initiation and co-ordination of promotions and marketing activities in accordance with brand equity
• Implementation of cost efficient and effective promotions ensuring the achievement of objectives within the set budgets, communication to merchants and retailers
• Negotiation and communication of retail program with the respective merchant divisions, stores and sales teams
• Implementation of new product launches, new sku’s line extensions and limited editions
• Providing training and motivation
• Ensure strong retail marketing programs and communicated and executed appropriately within each retail chain and customer.
• Provide regular updates and business overviews and assessments of analysis, to the various management levels within African Sales Company and the principals of the brand(s).

QUALIFICATIONS AND ATTRIBUTES REQUIRED

• A marketing degree is a must
• Previous experience in digital marketing, social media or advertising a must
• Previous experience and understanding of the lifestyle category and market segment
• Knowledge of the market
• Willingness to work extended hours
• Good organisational skills and a high degree of accuracy is required
• Ability to work under pressure, use initiative and take ownership of tasks
• Superior computer literacy, especially in Powerpoint, Excel and Word