Lead Marketing Strategist, Entertainment

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid Sandton office presence

Professional growth opportunities

Dynamic entertainment industry

Job summary

Placements24 in Sandton is seeking a Lead Marketing Strategist to develop and execute integrated campaigns across digital, social, PR and experiential channels for entertainment offerings. You will lead a team of marketing professionals and align initiatives with business goals to drive audience engagement and ticket sales.

The role requires 8+ years in marketing, including 3+ in leadership, strong analytics, budget oversight, and proficiency with Google Analytics, HubSpot, and Salesforce

Qualifications

• Bachelor's degree in Marketing or related field; MBA is a plus.
• 8+ years of progressive marketing experience with at least 3 in leadership.
• Proven track record of data-driven campaigns with measurable results.

Responsibilities

• Develop and implement integrated marketing strategies across channels.
• Lead and mentor a marketing team to deliver impactful campaigns.
• Analyze performance data and share insights with stakeholders.
• Manage marketing budgets to maximise ROI.
• Collaborate with programming, sales and creative teams.

Skills

Digital marketing

Leadership

Strategic planning

Analytics

Budget management

Team mentorship

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Tools

Google Analytics

HubSpot

Salesforce Marketing Cloud

Job description

About the Role

Our client, a dynamic leader in the entertainment industry headquartered in the bustling hub of Sandton , seeks an innovative and results-driven Lead Marketing Strategist. This senior role is responsible for developing and executing comprehensive marketing strategies that drive audience engagement, ticket sales, and brand visibility for a diverse portfolio of entertainment offerings. The ideal candidate will possess a deep understanding of the entertainment landscape, consumer behavior, and cutting-edge digital marketing techniques. You will lead a team of marketing professionals, guiding them to create impactful campaigns that resonate with target audiences and achieve key business objectives. This is a premier opportunity to shape the marketing trajectory of exciting entertainment ventures in Gauteng.

Key Responsibilities

• Develop and implement integrated marketing strategies across various channels, including digital, social media, traditional advertising, PR, and experiential marketing.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the entertainment sector.
• Define target audiences and create compelling marketing messages that resonate with their needs and interests.
• Oversee the creation of marketing collateral, advertising copy, and digital content.
• Manage marketing budgets effectively, ensuring maximum ROI on all campaigns.
• Lead, mentor, and motivate a team of marketing professionals, fostering a collaborative and high-performance culture.
• Analyze campaign performance data and provide regular reports with actionable insights and recommendations.
• Collaborate with internal stakeholders, including programming, sales, and creative teams, to ensure alignment on marketing goals.
• Manage relationships with external agencies, vendors, and partners.
• Stay ahead of emerging marketing trends and technologies, incorporating them into strategies where appropriate.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA is a plus.
• Minimum of 8 years of progressive experience in marketing, with at least 3 years in a leadership role, preferably within the entertainment, media, or arts industry.
• Proven track record of developing and executing successful, data-driven marketing campaigns with measurable results.
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent analytical and strategic thinking skills, with the ability to translate complex data into actionable insights.
• Exceptional leadership, team management, and communication skills.
• Experience in budget management and financial oversight.
• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
• Creative and innovative mindset, with a passion for the entertainment industry.
• Must be able to work effectively in a hybrid model, requiring regular presence at the Sandton office.

Benefits

• Our client offers a highly competitive salary and bonus structure, commensurate with experience and performance.
• This role provides unparalleled opportunities for professional growth and leadership within a dynamic and fast-paced industry.
• You will have the chance to work on exciting projects and make a significant impact on brand success.
• Enjoy a stimulating work environment with a talented and passionate team.
• Our client values innovation and offers a comprehensive benefits package, contributing to your overall well-being, with the prestige of working in Sandton .