Senior Brand Manager – Entertainment Properties (Hybrid)

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical benefits

Retirement benefits

Career progression

Hybrid work arrangement

Job summary

Placements24 seeks a Senior Brand Manager for a hybrid role in Bloemfontein, Free State. You will shape brand strategy, oversee campaigns, and drive audience engagement across channels, balancing in-office collaboration with remote work.

The ideal candidate brings 6+ years in brand management within arts/entertainment, strong storytelling, and budget management skills to lead cross-functional teams and deliver measurable growth.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in brand management, preferably within the Arts & Entertainment or media industries.
• Proven success in developing and executing impactful brand strategies that have driven significant growth and awareness.
• Strong understanding of marketing principles, consumer behaviour, and market analysis.
• Excellent creative and strategic thinking skills, with a passion for storytelling.
• Proficiency in project management and budget management.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working in a hybrid team setting, collaborating effectively with remote and on-site colleagues.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• A passion for entertainment and a keen understanding of audience engagement strategies.

Responsibilities

• Develop and implement long-term brand strategies and annual marketing plans for assigned entertainment properties.
• Conduct market research and analyse consumer trends, competitor activities, and industry developments to identify opportunities and threats.
• Oversee the creation of compelling brand narratives, messaging, and visual identities.
• Manage all aspects of brand campaigns, including advertising, public relations, social media, and digital marketing initiatives.
• Collaborate with internal teams (creative, production, sales) and external agencies to ensure cohesive brand execution.
• Monitor brand performance metrics, track key indicators, and provide regular reports with actionable insights.
• Develop and manage brand budgets, ensuring efficient allocation of resources to maximise impact.
• Build and maintain strong relationships with stakeholders, partners, and talent associated with the entertainment properties.
• Ensure consistent brand representation across all touchpoints, from marketing collateral to consumer experiences.
• Identify and explore new opportunities for brand extension and revenue generation.

Skills

Brand management

Market analysis

Strategic storytelling

Stakeholder management

Cross-functional leadership

Budget management

Communication skills

Education

Master's degree in Marketing or related field

Job description

Placements24 seeks a Senior Brand Manager for a hybrid role in Bloemfontein, Free State. You will shape brand strategy, oversee campaigns, and drive audience engagement across channels, balancing in-office collaboration with remote work.

The ideal candidate brings 6+ years in brand management within arts/entertainment, strong storytelling, and budget management skills to lead cross-functional teams and deliver measurable growth.