Senior Brand Manager

Placements24; Polokwane; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote work

Professional development

Home office allowance

Wellness programs

Job summary

Placements24 is seeking a strategic Senior Brand Manager to lead and elevate our brand presence remotely, shaping voice, visuals and messaging across touchpoints.

The ideal candidate has 7+ years in brand management, strong consumer insights, and proven ability to manage budgets and cross-functional teams. An MBA is a plus, with a track record of driving growth and awareness. This remote role offers autonomy and impact.

Qualifications

• 7+ years of experience in brand management or marketing.
• Proven ability to develop and implement strategic brand plans.
• Strong understanding of consumer insights and digital marketing channels.

Responsibilities

• Develop and execute integrated brand marketing plans to achieve business objectives and enhance brand perception.
• Oversee the creation of all brand communications, ensuring consistency in messaging, tone, and visual identity.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Collaborate with cross-functional teams, including marketing, sales, product development, and external agencies.
• Monitor brand performance metrics and provide regular reports with actionable insights.

Skills

Brand management

Strategic planning

Digital marketing

Market research

Communication

Education

Bachelor's in Marketing or Business Administration

Tools

CRM software

Job description

About the Role

Our client is looking for a strategic and visionary Senior Brand Manager to lead and elevate their brand presence in the market, working remotely. This pivotal role involves developing and implementing comprehensive brand strategies that enhance brand awareness, equity, and market share. You will be responsible for defining the brand's voice, visual identity, and messaging across all touchpoints. The ideal candidate is a creative thinker with a strong understanding of consumer behavior, market trends, and digital marketing. If you are passionate about building strong brands and driving business growth from a remote setting, this opportunity is for you.

Key Responsibilities

• Develop and execute integrated brand marketing plans to achieve business objectives and enhance brand perception.
• Oversee the creation of all brand communications, ensuring consistency in messaging, tone, and visual identity.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Collaborate with cross-functional teams, including marketing, sales, product development, and external agencies.
• Monitor brand performance metrics and provide regular reports with actionable insights.

Requirements

• Minimum of 7 years of experience in brand management or marketing, with a proven track record of successful brand campaigns.
• Demonstrated ability to develop and implement strategic brand plans that drive growth and awareness.
• Strong understanding of marketing principles, consumer insights, and digital marketing channels.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing budgets and working with creative agencies.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Benefits

• Highly competitive salary with comprehensive benefits package.
• Fully remote work environment offering significant autonomy and flexibility.
• Opportunities for professional development and leadership training.
• Allowance for home office setup and wellness programs.
• A culture that values strategic thinking, creativity, and employee well-being.