Brand Communications Manager (Remote)

Placements24; Bloemfontein; Hybrid; ZAR 650,000 - 1,100,000; Full time

Benefits offered by this job

Global health coverage

Remote work stipend

Flexible hours

Global travel where required

Professional development

Job summary

Placements24 seeks a seasoned Brand Communications Manager to lead our client's brand narrative from a fully remote setting. You will craft integrated messaging, oversee media relations, and drive global campaigns with cross-functional teams.

The ideal candidate brings 7+ years in brand communications, excellent storytelling, and a proven ability to manage crises and measure impact across channels. This role offers flexible hours and global collaboration.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 7+ years in brand communications, PR, or corporate comms.
• Proven ability to craft integrated comms strategies and secure media coverage.
• Experience with crisis communications and measurement tools.
• Ability to lead remotely with cross-functional global teams.

Responsibilities

• Develop and implement integrated brand communication strategies aligned with marketing objectives.
• Oversee external/internal communications, press releases, media relations, and social media.
• Manage PR efforts, build relationships with media outlets and influencers.
• Craft brand messaging and ensure consistency across touchpoints.
• Develop crisis plans and manage responses.
• Collaborate with marketing, digital, and product teams on campaigns.
• Create content for websites, newsletters, and presentations.
• Monitor media coverage, report insights, and identify visibility opportunities.
• Manage budgets and external agencies as needed.

Skills

Media relations

Strategic thinking

Written communication

Verbal communication

Project management

Crisis communications

Remote work

Education

Bachelor's degree in Communications/PR/Marketing/Journalism

Tools

PR measurement tools

Media monitoring tools

Job description

About the Role

Our client, a globally recognized leader in consumer goods, is seeking an exceptional Brand Communications Manager to join their fully remote team. This role is instrumental in shaping and amplifying our client's brand narrative across all communication channels. You will be responsible for developing and executing integrated communication strategies that enhance brand perception, drive engagement, and support business objectives. The ideal candidate is a strategic thinker with a proven ability to craft compelling messages, manage public relations, and leverage diverse communication platforms. This is a unique opportunity to lead brand communications for a well-established company from anywhere, collaborating with international teams. We are looking for a seasoned professional with excellent storytelling skills, a strong understanding of media relations, and a passion for building powerful brands. Your expertise will be crucial in maintaining and elevating our client's reputation and fostering strong connections with stakeholders worldwide. The position requires a high degree of creativity, strategic acumen, and flawless execution in a remote work environment.

Key Responsibilities

• Develop and implement comprehensive brand communication strategies that align with marketing objectives and company values.
• Oversee all external and internal communications, including press releases, media relations, corporate announcements, and social media content.
• Manage the company's public relations efforts, building and maintaining relationships with media outlets and key influencers.
• Craft compelling brand messaging and ensure consistency across all communication touchpoints.
• Develop crisis communication plans and manage responses effectively.
• Collaborate with marketing, digital, and product teams to ensure integrated campaign messaging.
• Create engaging content for various communication channels, including website copy, newsletters, and presentations.
• Monitor media coverage and brand sentiment, providing regular reports and analysis.
• Identify opportunities to enhance brand visibility and reputation through strategic communication initiatives.
• Manage communication budgets and external agencies as needed.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Minimum of 7+ years of experience in brand communications, public relations, or corporate communications.
• Demonstrated success in developing and executing integrated communication strategies for well-known brands.
• Strong media relations skills and a proven track record of securing positive media coverage.
• Exceptional written and verbal communication skills, with a talent for crafting clear, concise, and persuasive messages.
• Experience in crisis communications management.
• Proficiency with communication and PR measurement tools.
• Ability to work independently and manage multiple projects effectively in a fully remote setting.
• Strong strategic thinking and problem-solving capabilities.
• Experience working with cross-functional teams in a global context.
• Must have a dedicated home office setup and reliable high-speed internet.

Benefits

• Highly competitive salary for a remote role.
• Comprehensive global health, dental, and vision insurance.
• Generous remote work stipend for home office setup and maintenance.
• Flexible working hours.
• Opportunities for global travel (if required for specific events/meetings).
• Professional development and ongoing training programs.
• The chance to shape the communication strategy of an industry leader.