Senior Brand Communications Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 1,482,000 - 2,470,000; Full time

Benefits offered by this job

Fully remote work arrangement

Generous salary and bonus

Health benefits

Annual leave

Professional development budget

Home office stipend

Career advancement

Job summary

Placements24 is seeking a Senior Brand Communications Manager to lead our brand narrative across PR, digital, and internal comms. This remote-first role requires a strategic storyteller who can guide a distributed team and collaborate with cross-functional stakeholders to ensure a consistent voice.

The ideal candidate has 8–10 years in brand communications or PR, with proven success in crisis management, media relations, and content strategy, and capable of remote leadership.

Qualifications

• Bachelor's degree in Marketing/Communications/PR or related field required.
• 8–10 years in brand communications, corporate comms, or PR with at least 4 years in management.
• Proven ability to develop and execute brand comm strategies.

Responsibilities

• Develop and implement overarching brand communication strategies to enhance visibility and positioning.
• Oversee creation of brand messaging across PR, digital, social, and internal comms.
• Lead PR efforts: media outreach, press releases, crisis comms.

Skills

Brand strategy

Public relations

Storytelling

Digital marketing

Remote team leadership

Education

Bachelor's degree in Marketing/Communications/PR

Master's degree preferred

Tools

CMS

Social media management tools

PR software

Job description

About the Role

Our client is seeking an exceptional, results-oriented Senior Brand Communications Manager to lead their brand narrative and communication efforts. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive brand communication strategies that enhance brand perception, engage target audiences, and drive business growth. The ideal candidate possesses a strategic mindset, a creative flair for storytelling, and extensive experience in public relations, marketing communications, and digital media. You will lead a distributed team, collaborate with various stakeholders, and ensure a consistent and powerful brand voice across all touchpoints. This role requires a self-starter who thrives in a remote-first environment.

Key Responsibilities

• Develop and implement overarching brand communication strategies to enhance brand visibility, reputation, and market positioning.


• Oversee the creation of compelling brand messaging and content across all platforms, including PR, digital, social media, and internal communications.


• Lead public relations efforts, including media outreach, press release development, and crisis communication management.


• Manage social media strategy and execution to foster community engagement and brand advocacy.


• Collaborate with marketing, product development, and sales teams to ensure cohesive brand storytelling and campaign alignment.


• Monitor market trends, competitor activities, and media coverage, providing strategic insights.


• Manage external agencies and vendors, ensuring alignment with brand objectives and quality standards.


• Develop and manage the brand communications budget effectively.


• Measure and report on the effectiveness of communication strategies, identifying areas for improvement.


• Champion the brand's voice and values internally and externally.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. A Master's degree is highly preferred.


• Minimum of 8-10 years of progressive experience in brand communications, corporate communications, or public relations, with at least 4 years in a management role.


• Demonstrated success in developing and executing impactful brand communication strategies.


• Exceptional storytelling, writing, and editing skills with a portfolio showcasing diverse communication materials.


• Deep understanding of PR, media relations, digital marketing, social media, and content strategy.


• Proven ability to lead and manage remote teams and cross-functional projects.


• Strong strategic thinking, analytical, and problem-solving capabilities.


• Experience in crisis communication and reputation management.


• Proficiency with communication and marketing tools (e.g., CMS, social media management, PR software).


• Ability to work autonomously and deliver results in a remote setting.

Benefits

• Fully remote work arrangement providing global flexibility.


• Highly competitive salary and bonus structure.


• Comprehensive health, dental, and vision insurance.


• Generous annual leave and paid time off.


• Professional development budget for conferences, training, and courses.


• Home office stipend to ensure a productive remote workspace.


• Collaborative and inclusive remote team culture.


• Opportunities for significant career advancement.


• Annual performance reviews and salary adjustments.


• Access to cutting-edge communication technologies.