Senior Brand & Growth Leader - Retail & Ecommerce

Clicks Group; Cape Town; On-site; ZAR 1,400,000 - 2,000,000; Full time

Job summary

Clicks Group is seeking a commercially minded Brand Executive to lead the evolution of the Clicks brand and customer proposition in Cape Town. You will align Marketing, Commercial, Merchandise, Ecommerce and Customer teams to drive differentiated brand experiences and measurable growth.

The role demands 12 years of senior experience across marketing, brand or commercial leadership within retail/ecommerce, with a strong track record in brand-building, customer-centric strategies and omni-channel

Qualifications

• 12 years' senior experience across marketing, brand or commercial leadership, ideally within retail, FMCG, ecommerce or another high-frequency consumer environment.
• Significant experience building major consumer brands and delivering measurable commercial growth.
• Strong retail and commercial understanding, including sales, margin, pricing, promotion and category performance.
• Demonstrated experience partnering with Merchandise, Trading or Commercial functions.
• Strong understanding of ecommerce, digital customer journeys and omnichannel retail.
• Experience using customer insight and data to shape propositions, marketing investment and commercial decisions.
• Experience managing significant marketing budgets and demonstrating return on investment.
• Proven leadership of multidisciplinary teams and senior stakeholders.

Responsibilities

• Lead and evolve the strategic positioning of Clicks to strengthen brand relevance and customer preference.
• Translate Clicks business strategy into a distinctive customer brand proposition.
• Protect and grow Clicks' core brand equities while modernising the brand.
• Identify emerging customer, retail, digital and competitive trends and translate these into opportunities.
• Ensure consistent brand positioning and customer experience across all touchpoints.
• Place the customer at the centre of brand and commercial decision-making.
• Translate customer insight into differentiated propositions and experiences.
• Build integration between Brand, ClubCard, Customer, Ecommerce and Commercial activity.
• Deliver a coherent customer experience across stores, web, app, CRM, promotions, services and partnerships.
• Identify opportunities to increase customer acquisition, engagement, frequency, retention and lifetime value.
• Act as the strategic bridge between Marketing and Commercial, bringing customer and brand thinking into commercial decisions.
• Partner with Merchandise and Trading teams to translate strategies into customer propositions.
• Ensure marketing activities deliver customer relevance, brand differentiation and growth.
• Apply understanding of retail economics, sales, margin and promotional effectiveness to investment decisions.
• Ensure short-term trading supports long-term brand equity.
• Collaborate with Ecommerce and Digital teams to deliver brand promise across channels.
• Integrate store, web, app, CRM, social, search and emerging channels into a connected experience.
• Identify digital opportunities to improve customer experience and incremental growth.
• Set the strategic direction for brand communication and integrated marketing.
• Lead customer-led marketing across paid, owned, earned, store and digital channels.
• Drive world-class creative and marketing effectiveness with commercial accountability.
• Lead agency relationships against clear outcomes.
• Champion experimentation and new marketing capabilities.

Skills

Brand strategy

Marketing leadership

Retail/commercial acumen

Digital/ecommerce fluency

Stakeholder management

Education

Bachelor's degree in Marketing, Commerce, Business or related discipline

Postgraduate business or marketing qualification advantageous

Job description

Clicks Group is seeking a commercially minded Brand Executive to lead the evolution of the Clicks brand and customer proposition in Cape Town. You will align Marketing, Commercial, Merchandise, Ecommerce and Customer teams to drive differentiated brand experiences and measurable growth.

The role demands 12 years of senior experience across marketing, brand or commercial leadership within retail/ecommerce, with a strong track record in brand-building, customer-centric strategies and omni-channel