Brand Executive

Clicks Group; Cape Town; On-site; ZAR 1,400,000 - 2,000,000; Full time

Job summary

Clicks Group is seeking a commercially minded Brand Executive to lead the evolution of the Clicks brand and customer proposition in Cape Town. You will align Marketing, Commercial, Merchandise, Ecommerce and Customer teams to drive differentiated brand experiences and measurable growth.

The role demands 12 years of senior experience across marketing, brand or commercial leadership within retail/ecommerce, with a strong track record in brand-building, customer-centric strategies and omni-channel

Qualifications

• 12 years' senior experience across marketing, brand or commercial leadership, ideally within retail, FMCG, ecommerce or another high-frequency consumer environment.
• Significant experience building major consumer brands and delivering measurable commercial growth.
• Strong retail and commercial understanding, including sales, margin, pricing, promotion and category performance.
• Demonstrated experience partnering with Merchandise, Trading or Commercial functions.
• Strong understanding of ecommerce, digital customer journeys and omnichannel retail.
• Experience using customer insight and data to shape propositions, marketing investment and commercial decisions.
• Experience managing significant marketing budgets and demonstrating return on investment.
• Proven leadership of multidisciplinary teams and senior stakeholders.

Responsibilities

• Lead and evolve the strategic positioning of Clicks to strengthen brand relevance and customer preference.
• Translate Clicks business strategy into a distinctive customer brand proposition.
• Protect and grow Clicks' core brand equities while modernising the brand.
• Identify emerging customer, retail, digital and competitive trends and translate these into opportunities.
• Ensure consistent brand positioning and customer experience across all touchpoints.
• Place the customer at the centre of brand and commercial decision-making.
• Translate customer insight into differentiated propositions and experiences.
• Build integration between Brand, ClubCard, Customer, Ecommerce and Commercial activity.
• Deliver a coherent customer experience across stores, web, app, CRM, promotions, services and partnerships.
• Identify opportunities to increase customer acquisition, engagement, frequency, retention and lifetime value.
• Act as the strategic bridge between Marketing and Commercial, bringing customer and brand thinking into commercial decisions.
• Partner with Merchandise and Trading teams to translate strategies into customer propositions.
• Ensure marketing activities deliver customer relevance, brand differentiation and growth.
• Apply understanding of retail economics, sales, margin and promotional effectiveness to investment decisions.
• Ensure short-term trading supports long-term brand equity.
• Collaborate with Ecommerce and Digital teams to deliver brand promise across channels.
• Integrate store, web, app, CRM, social, search and emerging channels into a connected experience.
• Identify digital opportunities to improve customer experience and incremental growth.
• Set the strategic direction for brand communication and integrated marketing.
• Lead customer-led marketing across paid, owned, earned, store and digital channels.
• Drive world-class creative and marketing effectiveness with commercial accountability.
• Lead agency relationships against clear outcomes.
• Champion experimentation and new marketing capabilities.

Skills

Brand strategy

Marketing leadership

Retail/commercial acumen

Digital/ecommerce fluency

Stakeholder management

Education

Bachelor's degree in Marketing, Commerce, Business or related discipline

Postgraduate business or marketing qualification advantageous

Job description

Shape the future of one of South Africa’s most recognised retail brands.We are looking for a commercially minded and future-focused Brand Executive to lead the evolution of the Clicks brand and customer proposition, ensuring we remain distinctive, relevant and preferred as retail becomes increasingly competitive, customer-led and digitally enabled.Operating at the intersection of Brand, Customer and Commerce, you will bring together Marketing, Commercial, Merchandise, Ecommerce and Customer teams to translate customer insight and commercial opportunity into powerful propositions and experiences. Your impact will be measured not only in brand strength and customer preference, but also in sales, margin, market share and sustainable long-term growth. This is an opportunity for an accomplished marketing leader who combines deep brand and marketing expertise with strong retail commercial acumen, customer orientation and digital/ecommerce fluency.

KEY ACCOUNTABILITIES

Brand Strategy & Future Positioning

• Lead and evolve the strategic positioning of Clicks to strengthen brand relevance, differentiation and customer preference.
• Translate the Clicks business strategy into a distinctive and compelling customer brand proposition.
• Protect and grow Clicks' core brand equities while modernising the brand for the next generation of customers.
• Identify emerging customer, retail, digital and competitive trends and translate these into opportunities for Clicks.
• Ensure consistent brand positioning and customer experience across all physical and digital touchpoints.

Customer Proposition & Experience

• Place the customer at the centre of brand and commercial decision-making.
• Translate customer insight, research and behavioural data into differentiated propositions and experiences.
• Build stronger integration between Brand, ClubCard, Customer, Ecommerce and Commercial activity.
• Ensure Clicks delivers a coherent customer experience across stores, web, app, CRM, promotions, services and partnerships.
• Identify opportunities to increase customer acquisition, engagement, frequency, retention and lifetime value.

Brand × Commercial Leadership

• Act as the strategic bridge between Marketing and Commercial, bringing customer and brand thinking into commercial decisions and commercial discipline into marketing.
• Partner with Merchandise and Trading teams to translate category, product, pricing, promotional and innovation strategies into compelling customer propositions.
• Ensure major commercial activities deliver against three outcomes: customer relevance, brand differentiation and commercial growth.
• Apply strong understanding of retail economics, sales, margin and promotional effectiveness to marketing investment and decision-making.
• Ensure short-term trading activity strengthens rather than dilutes long-term brand equity.
• Partner with Ecommerce and Digital teams to ensure the Clicks brand promise is delivered seamlessly across physical and digital retail.
• Apply a strong understanding of ecommerce economics, digital customer journeys, conversion, acquisition, retention and basket growth.
• Integrate store, web, app, CRM, social, search and emerging channels into a connected customer experience.
• Identify new digital and technology-enabled opportunities to improve customer experience and create incremental growth.

Marketing Excellence & Innovation

• Set the strategic direction for Clicks brand communication and integrated marketing.
• Lead the development of customer-led marketing across paid, owned, earned, store and digital channels.
• Drive world-class creative and marketing effectiveness while maintaining strong commercial accountability.
• Lead agency and strategic partner relationships against clear customer and business outcomes.
• Champion experimentation, innovation and new marketing capabilities required for the future.

Customer Data, Insight & Measurement

• Embed customer, transactional, market, digital and research insights into brand strategy and marketing planning.
• Partner with Customer Analytics to identify customer and commercial growth opportunities.
• Establish clear performance measures for major marketing investment, balancing short-term commercial return with long-term brand health.
• Build a culture where insight informs strategy and investment decisions rather than simply measuring them afterwards.

EXPERIENCE & QUALIFICATIONS

• 12 years' senior experience across marketing, brand, customer or commercial leadership, ideally within retail, FMCG, ecommerce or another high-frequency consumer environment.
• Significant experience building major consumer brands and delivering measurable commercial growth.
• Strong retail and commercial understanding, including sales, margin, pricing, promotion and category performance.
• Demonstrated experience partnering with Merchandise, Trading or Commercial functions.
• Strong understanding of ecommerce, digital customer journeys and omnichannel retail.
• Experience using customer insight and data to shape propositions, marketing investment and commercial decisions.
• Experience managing significant marketing budgets and demonstrating return on investment.
• Proven leadership of multidisciplinary teams and senior stakeholders.

Qualifications

• Relevant bachelor's degree in Marketing, Commerce, Business or related discipline.
• Postgraduate business or marketing qualification advantageous.