Brand Manager I

Clicks Group Limited; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Clicks Group Limited in Cape Town invites a Brand Manager I to join the Beauty Brand Management team at Clicks Head Office, Woodstock, reporting to the Senior Brand Manager. You will deliver marketing objectives through TTL campaigns, drive newness, manage budgets, and ensure alignment with brand identity across TV, in-store activations, social media and online campaigns.

Collaborating with internal teams and suppliers, you will monitor trends and measure performance to grow revenue and footfall

Qualifications

• Indepth working knowledge of the media and advertising environment
• Understand fundamentals of product marketing and merchandise deliverables
• Knowledge of breadth of competitive awareness and understanding which drives significantly differentiated customer offerings

Responsibilities

• To drive and support the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.
• To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: / TV campaigns; below the line: in store activations and promotional execution and online: social media platforms website / online campaigns).
• To manage the marketing budgets by ensuring all campaigns are implemented cost effectively over the short and medium term.
• To build positive relationships with internal (merchandise, stores, advertising agencies and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meets customer expectations.
• To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy.
• To continuously monitor marketing trends and make recommendations so as to keep the brand relevant to consumer needs.
• To measure and report back on promotion and marketing performance and recommend enhancements to deliver results.
• To conceptualise, design, deliver and implement marketing communications campaigns that meet business objectives and are aligned to brand

Skills

Strategic marketing

Customer research

Customer segmentation

Marketing planning

Strategic thinking

Attention to detail

Project management

Presentation skills

People management

Digital marketing

Education

Marketing Degree/Diploma

Job description

Introduction

We are seeking to appoint a Brand Manager I to work within the Beauty Brand Management team as part of the overall Marketing strategy. This role will be based at Clicks Head Office, Woodstock, Cape Town and report into the Senior Brand Manager.

Duties & Responsibilities

Job Purpose

To deliver business, marketing and communication objectives via TTL campaigns that unlock revenue growth for Clicks owned and Strategic drive brands. To deliver tactical and innovative campaigns that drive newness and attract new footfall to Clicks.

Job Objectives

• To drive and support the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.
• To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: / TV campaigns; below the line: in store activations and promotional execution and online: social media platforms website / online campaigns.
• To manage the marketing budgets by ensuring all campaigns are implemented cost effectively over the short and medium term.
• To build positive relationships with internal (merchandise, stores, advertising agencies and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meets customer expectations.
• To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy.
• To continuously monitor marketing trends and make recommendations so as to keep the brand relevant to consumer needs.
• To measure and report back on promotion and marketing performance and recommend enhancements to deliver results.
• To conceptualise, design, deliver and implement marketing communications campaigns that meet business objectives and are aligned to brand

Desired Experience & Qualification

Job related knowledge

• Indepth working knowledge of the media and advertising environment
• Understand fundamentals of product marketing and merchandise deliverables
• Knowledge of breadth of competitive awareness and understanding which drives significantly differentiated customer offerings

Job related skills

• Strong strategic marketing skills
• Customer research and analysis skills
• Customer segmentation development
• Marketing and planning skills
• Strategic thinking
• Attention to detail
• Ability to lead and manage multiple projects simultaneously
• Presentation skills
• People Management
• Digital Marketing

Formal Qualification

• Marketing Degree/Diploma

Experience

• 3-5 years marketing management experience in retail environment
• 2-3 years Brand Management
• 5 years Stakeholder Management
• 2–3 years in Digital Marketing

Essential Competencies

• Leading and Deciding
• Supporting and Co-Operating
• Interacting and Presenting
• Analysing and Interpreting
• Creating and Conceptualising
• Organising and Executing
• Adapting and Coping
• Enterprising and Performing